Last year, more than a quarter (27%) of Germany’s top 100 singles went viral on TikTok and subsequently entered the German singles charts.
This is the conclusion of a new study for Germany released today (September 18) by the ByteDance-owned app.
Quote “Findings of”TikTok Marketing Science Global TikTok as Discovery Engine Study 2023“, TikTok claims that “these tracks typically appear on the TikTok Hot 50 chart an average of 12 days before entering the German singles chart.”
As part of the study, TikTok said it examined last year’s German Hot 100 chart and compared it with the results of the TikTok Hot 50 chart.
TikTok claims that “it turns out that out of the 100 most successful songs, a total of 27 (so more than a quarter of the songs) first became popular on TikTok in Germany and then entered the official German charts”.
TikTok takes note of German artist AlivaShe is said to have “celebrated her first success on TikTok” with five of her songs entering the TikTok Hot 50 and the German Hot 100.
The platform also mentioned other German artists such as Luciano, Ski Aggu, Nina Chuba and Kontra K, as well as global stars such as Raye, Miley Cyrus and Harry Styles, claiming that they “imitated and followed the same path” before entering German singles. Before the song chart, TikTok was on the Hot 50.
TikTok also cited the example of three songs it said gained traction on its German platform before breaking into the country’s singles charts.
song Yehshiyi (4K+ posts) and How can I miss you sometimes TikTok said Zartmann and Ski Aggu & Dauner’s (3K+ posts) “became increasingly popular on TikTok weeks before entering the charts.”
TikTok also cited the example of a hit song that went viral on its platform, breaking into the German singles charts again 40 years after its release: Alphaville’s forever young, TikTok noted that the content was used in more than 1 million posts on the platform.
Photo credit: Omid Mostofi
“TikTok has disrupted the way hit songs are created and, in a sense, started a democratization of the music industry. The community determines which artists succeed and stay successful.
Charlotte Starr, TikTok
Charlotte Stahl, head of music partnerships for EMEA at TikTok, said: “TikTok has disrupted the way hit songs are created and, in a sense, has begun the democratization of the music industry.
“The community determines which artists succeed and stay successful. Of course, we’re particularly pleased that we can also provide a stage for new talent and, in the best case scenario, help them break through.
