Investment in superfan platforms is increasing as companies become more aware of the potential to tap into dedicated fan bases. As the music industry shifts toward engaging directly with fans, platforms that facilitate deeper connections between artists and their most loyal fans are attracting significant interest from investors.
One of them is the music social platform Melomanicformerly known as us yes huge. After raising $8 million from Sterling Partners To fuel the launch of its platform last year, the company now says it has raised another round of funding $6 million to promote its expansion.
The latest funding round is backed by new and existing investors including Sterling Partners, as well as a range of family offices and music industry veterans, bringing the total funding raised by the new startup to $13.8 million.
Mellomanic said that since January this year, the company has grown rapidly, exceeding 400,000 Number of monthly active users – increased 13,000%. The startup says the surge in users reflects growing demand for a space where super fans can connect with artists and each other through immersive experiences. Major record labels such as Atlantic Records, Def Jam, Big Loud, Elektra, Sony Music Nashville, and Virgin Music Group All have cooperated with the platform.
“We’ve learned a lot about the music community and fan behavior over the last year and wanted our name to reflect that.”
Andy appleMelomanic
The platform is built around collectiveor genre-specific communities that help increase artist discoverability. Each collective will host curated listening parties, livestreams and virtual festivals, giving artists the opportunity to make the most of moments like album releases and pre-release sharing. The current collective includes We are different, We are pop music, We are hip hop, and the recently launched We are the country. artists like Cameron Marlowe, big Sean, Luch Taylor, JiangxiDNand Erin Kinsey Already showing up at these collective listening gatherings.
In addition to fan engagement, Mellomanic provides artists with new ways to monetize their work and control fan relationships. The startup says that by sharing unique fan data, artists can make more informed career decisions.
The platform also licenses music directly, allowing artists to livestream performances without restrictions. Flows on Mellomanic are counted and reported to voice exchange Performing Rights Organization (PRO), just like traditional streaming platforms, each user counts as a streamer.
“We’ve learned a lot about the music community and fan behavior over the last year and wanted our name to reflect that. ‘Mellomanic’ pays homage to Melomanic and superfans of all types, embodying the range of emotions that exist across different music genres and their audiences. . Andy Apple explain.
“It’s exciting to see artists and labels taking advantage of our immersive listening parties to release music in exciting, innovative ways, and it’s also special to see a community of super fans engage in these live digital experiences that truly range from mellow to manic .Our ultimate goal is to continue to provide an impactful space for fans and artists to come together to celebrate special moments and empower them Build lasting relationships while building sustainable communities.
Melomanik’s focus on superfans comes as the music industry intensifies its focus on fan engagement to drive album sales, concert attendance and more. To take advantage of this resource, music companies are adopting new strategies to cultivate communities of superfans.
Tuesday (September 17), universal music group Developed strategies to better monetize super fans.
“Super fan, the most ardent 20% arrive 30% Of all music listeners who have ever driven over 70% Recorded Music Spending,” Executive Vice President, Chief Financial Officer and President of Operations, UMG, Boyd Muirsaid at UMG Capital Markets Day.
global music business
