This weekend, the kids’ summer officially comes to an end, and it’s been a week since Charli XCX and Troye Sivan embarked on an arena tour in 21 cities in North America. So how much is boy Xia worth?
While it’s impossible to know how much money Charli has made in total from the craze surrounding “brat,” a colorful concept built on spontaneity and living life to the fullest, we’re rounding up some of the “brat” summer Transactions were tallied. By our rough estimate, those deals — specifically the ticket sales she earned from co-headlining the Sweat tour and other shows, the revenue generated from her catalog and songwriter-share royalties this year, and the H&M ad campaign deal — this year To date, Charli’s net income is approximately $9.62 million.
boyCharli XCX’s sixth album, debuted at No. 3 on June 7 advertising billboard 200 is the long-time London rave singer’s most commercially successful album to date. Its lime-green album art, Charli’s candid, sometimes vulnerable lyrics, and open dialogue about what it means to be a “kid” resonated with audiences, making Charli a fixture on the campaign trail with Vice President Kamala Harris. A center for personal cultural dialogue.
“She’s got all the attention she wants right now,” said Jenna Adler, Charli’s agent at CAA. The album’s 23 songs (including remixes) passed the 1 billion stream mark on Spotify in late August, and according to Luminate, her tracks have reached approximately 2 billion on-demand streams worldwide. Charli announced brand partnerships with H&M and Skims, and her first North American tour with Sivan immediately sold out shows in Boston, Chicago, New York and San Francisco.
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Adler said the momentum built during Little Summer helped Charli XCX and Sivan sell more than 97 percent of their Sweat tour’s total tickets, or 261,694 of the 269,733 tickets sold.
The average ticket price is about US$90, advertising billboard The tour is estimated to have grossed approximately $23.5 million. After deducting the various expenses of touring (including the artist’s agent’s fee), touring artists usually get back about 34% of ticket sales, in this case about $8 million. If it were a co-headlining tour, the revenue would probably be split 50-50, with Charli earning $4 million.
Adler said that to build excitement ahead of the arena tour, Charli held several sold-out shows called Charli XCX Presents: PARTYGIRL shows that were intentionally smaller to give fans a Charli XCX-DJ dance party feel. part of.
Three of the shows, held in June in London, Los Angeles and Sao Paulo, reportedly sold a total of 7,413 tickets and grossed $377,300. advertising billboard Box score. advertising billboard There’s no data for Charli’s two other shows in Brooklyn and Chicago, and our calculations don’t include revenue from merchandise sold at Charli XCX’s many festival shows or concerts this year – a very lucrative area of touring.
The Sweat tour marks the first time either Charli or Sivan have headlined a stage in the world’s largest music market, with tickets going on sale to the public on April 26. %, advertising billboard reported.
Estimated tour gross (3 Party Girl shows and Sweat tour): $4.1 million
streaming media
Kamala Harris’ presidential campaign entered its “little summer” on July 21, the day President Joe Biden dropped out of the 2024 presidential race and endorsed Harris. Charli XCX Tweets “Kamala is brat” on From the 19th to August 25th, he is the exclusive sponsor of Spotify’s official “This is Charli XCX” playlist.
Although Charli didn’t directly benefit from the sponsorship (the Harris/Walz campaign paid Spotify an undisclosed amount), the hit playlist containing 2.5 hours of her most popular songs increased the number of listeners and followers.
According to Chartmetric, approximately 127,000 Spotify users follow or save the Spotify playlist, which gained 12,400 new followers between August 10 and September 10, including during the Harris campaign’s sponsorship period has approximately 5,000 users.
Between August 12 and August 27, monthly listeners to Spotify playlists increased by 8.6 million, or 23.4%, to 45.5 million. , the number of listeners dropped slightly. It has nearly 1.08 billion plays on Spotify.
Globally, Charli XCX’s catalog has accumulated nearly 2 billion on-demand streams, according to Luminate. Her catalog of recorded music has generated 722,000 album consumption units in the United States so far this year as of September 9, compared with an average of 216,000 album consumption units from 2021 to 2024, according to Luminate. This year, her songs generated 781.13 million on-demand streams in the United States, primarily from audio-on-demand streaming. The program’s broadcast volume exceeded 10.73 million, twice the three-year average.
According to the figures, that means her U.S. brand has taken in nearly $6 million this year, with global revenue of $13.4 million advertising billboard Estimates are calculated using RIAA US data to determine wholesale rates and per-stream rates provided by major and independent record label financial sources. If Charli advertising billboard Her take-home pay, minus the traditional 4 percent producer fee, is estimated to be close to $4.1 million so far this year.
According to statistics, Charli’s master recordings generated $1.52 million in royalties for the publishers of the songwriters she used, and when extrapolating global publishing revenue, that’s nearly $3.5 million in publishing royalties. advertising billboardestimate.
advertising billboard It’s estimated that Charli XCX has a 30% songwriter share of the songs on her albums, meaning her publisher will have generated approximately $1.05 million in revenue from global activity for her catalog so far this year. If Charlie had a traditional 50/50 publishing revenue share agreement, she would receive $525,000; if she signed a 75/25 co-publishing agreement, she would net approximately $788,000; if she had publishing royalties and signed a A management deal, which could run from 85/15 to 94/6, with up to 94% of publishing revenue going to the songwriter and 6% to the administrator, could net her up to $922,000. (Calculation based on typical 88% management rate.)
Estimated total streaming, catalog and publishing revenue: up to $5.02 million.
Brand offers
Last month, Kim Kardashian’s SKIMS and H&M both launched ad campaigns featuring Charli XCX. The SKIMS campaign launches on August 21, with Charli modeling its new line of cotton boxers, bras and fleece pants. Charli appears in H&M’s Fall/Winter 2024 campaign alongside other culture shifters such as Arca, Lila Moss, Ajus Samuel, Loli Bahia, Wali Deutsch and more. Financial details of the deals have not been made public, but sources estimate Charli was paid around six figures in her deal with H&M.
advertising billboard It has been reported in the past that brand deals contribute US$2.6 billion in revenue to the music industry annually, with sponsorship spending on music tours, venues and music festivals accounting for more than 60% of this. The rest comes from fees paid for the use of music in ads, movies, games and TV shows, with endorsements such as clothing brand partners contributing the smallest percentage of revenue.
Marta AllenMarcie Allen Consulting, president of MAC, known for orchestrating some of the music industry’s most high-profile brand partnerships, said such deals and what it takes to make them rarely have to do with money.
To attract the attention of top companies serving the Gen Z market, “it’s not just about visibility, recognition or buzz. It’s about breaking through the culture, creating an entire subculture, a new vernacular, and ultimately embedding it into the identity middle.
“The concept of ‘going viral’ is fundamentally changing, and Charli XCX’s ‘Boy Summer’ is a perfect example of that.”
Additional reporting by Ed Christman and Eric Frankenberg
This is the first in a new column from Billboard where each week we’ll unpack a financial question for artists in the news. Thanks for reading, if you have any suggestions or suggestions
