London’s ABBA Voyage has seen significant revenue growth in 2023 as its immersive concert experience continues to attract large audiences.
this Aba voyage Launching in May 2022, the concert series showcases digital versions of the iconic Swedish pop band’s performances seven nights a week at the custom-built 3,000-seat ABBA Arena in East London.
UK-based virtual event series holding company, ANILA LIMITED, Achieve pre-tax profits £6.07 million ($8.1 million) During the 12 months of 2023, compared with £2.99 million This is expected to be achieved by 2022, according to documents filed with Companies House on September 26.
With the increase in turnover Annual increase of 6.7% arrive £103.67 million ($129 million) from £97.12 million. Sales continued to be the main driver of growth, with turnover in the category surging to £101.58 million from £58.9 million 2022.
However, this growth was partially offset by sharp declines in film rights and stage rights sales. Film rights sales shrink to £1.19 million from £15.39 millionwhile sales of stage rights narrowed to £899,416 from £22.83 million the year before.
In 2023, ABBA Voyage will be staged Chapter 374 Performance, significantly improved 228 in the previous year. These programs attracted 1.1 million visitor from 675,600 2022.
“ABBA Voyage is in high demand and the directors expect activity to continue to be high in 2024.”
ABBA sailing board
The company’s expansion is further evidenced by an increase in its headcount. The average number of employees employed by the company increased to 113 From 2023 64 By 2022, this suggests operations will grow significantly to support growing trade show demand.
Administrative expenses during the year surged to £106,835 from £70,060 2022.
The company’s board of directors is also optimistic about the future of ABBA Voyage. “The group’s long-term strategy is to continue hosting the show in London for as long as it remains commercially viable,” they said in a statement.
The board said: “ABBA Voyage is in high demand and the directors expect continued high levels of activity throughout 2024. The main uncertainties that may affect the group relate to general economic developments and the possibility of new COVID-19 outbreaks related.
In its first year of operation (May 2022 to May 2023), ABBA Voyage contributes £322.6m Turnover of the London economy, according to analysis published in December 2023.
ABBA Voyage attracted 1 million visitor, 20% The first of these came from outside the UK. The concert experience is provided by Agnetha Falzkog, Bjorn Ulvaus, Benny Andersson and Anne Fried Ringstaddirected by Bailey Walshand by Swan Gisla and Ludwig Anderson.
It was also created in partnership with Sweden-based company pophouse entertainment and industrial light and magicthis george Lucas– Founding and disneyOwned visual effects company’s most famous work Star war Property for decades. ABBA member Björn Ulvaeus is a shareholder and board member of Pophouse.
Earlier this year, Pophouse acquired the legendary rock band’s song catalog as well as name, image and likeness rights kiss. KISS also collaborated with the Swedish company on an Avatar concert, featuring a digital version of the Avatar concert, similar to ABBA Voyage.
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