<img src="https://cinemamix360.com/wp-content/uploads/2026/09/sencka-C4-91-11.png” alt=”senckađ”>
<img src="https://cinemamix360.com/wp-content/uploads/2026/09/Time_is_Money_GIF_Ad_-_For_Little_Black_Book_-160×83-12.gif” alt=”Group745″>
EDITION→
Global
•
USA
•
UK
•
AUNZ
•
CANADA
•
IRELAND
•
FRANCE
•
GERMANY
•
ASIA
•
EUROPE
•
LATAM
•
MEA
Edition : InternationalLanguage : English
HOME
NEWS
CREATIVE LIBRARY
IMMORTAL AWARDS
MEMBER COMPANIES
PEOPLE
JOBS
How LBB WorksPlans & PricingEditorial Toolkit
news
NEWS
CREATIVE LIBRARY
IMMORTAL AWARDS
MEMBER COMPANIES
PEOPLE
JOBS
Login or Register
Creative in association withLittle Black Book
Giant Footprint Takes Over Farmers Field in BASF’s Voraxor Herbicide Spot
lbbonline.com
0
LIKE
ADD TO COLLECTION
16/09/2026
Share
Made By Humans’ AI director James Lovick and Global Prairie transform footprint into a cinematic monster-movie-inspired campaign
Made by Humans has partnered with agency Global Prairie to create a fully generative AI campaign for BASF’s Voraxor herbicide, turning a strikingly simple creative idea into a cinematic world spanning film, OOH, print and digital.
Led by Made by Humans AI director James Lovick, the campaign began with a single arresting image: an enormous footprint appearing unexpectedly in the middle of an American farmer’s field.
From that starting point, the team saw an opportunity to go unapologetically big.
Drawing inspiration from the scale and visual language of classic monster movies, James used generative AI to build a believable agricultural landscape around the idea, playing with the tension between the extraordinary scale of the footprint and the everyday reality of the farm.
What initially began as a hero still ultimately evolved into a 60-second film, allowing the team to expand the idea into a much richer cinematic story and suggest a world far bigger than what appears on screen.
The result is a fully generative campaign comprising a 60-second online film and cutdowns alongside five hero stills for OOH, print and digital, as well as animated GIFs.
From the quality of the early morning Midwestern light to the agricultural environment and smallest visual details, the team worked to ensure the world felt authentic and credible, as if caught on-camera, even as the creative idea pushed into the fantastical.
“I loved the scale of this project and the chance to capture the American Midwest in that beautiful early morning light,” says director James Lovick. “I’m a huge fan of monster movies, so there was definitely a little ode to that world in there, by using the single footprint to suggest a much bigger story. The film then gave us the opportunity to push that even further and lean into that rich feature-film aesthetic. The challenge was balancing all that drama with genuine agricultural authenticity, and I’m really proud that we managed to deliver something that feels big-screen in scale while still being credible in the smallest details.”
The campaign was created entirely through generative AI, with the Made by Humans team working across a range of models and tools including Nano Banana, Seedance Pro, Kling o1, Kling 2.6 and Kling 3.0.
The project was creatively directed by Made by Humans CCO Guy Soulsby, with Alex Santiago producing, and music and sound by Supernormal. Still imagery was finished by The Retouchers, with colour by Marty McCullan at Acid Colour.
Creative in association withLittle Black Book
More News from Made By Humans
Made by Humans Expands Global AI Roster with Nina Khaldi Boccacci, Chloé Camille and Anima Studios27/08/2026
Kwit Lights Blast of Brutal Honesty for World No Tobacco Day with Explosive AI-Generated OOH15/06/2026
Swissquote’s Iconic Bull Charges Into New Era in AI-Led Film Campaign15/06/2026
ALL THEIR NEWS
Work from Made By Humans
Voraxor HerbicideBASF Voraxor
16/09/2026
PreparationBrugal
17/11/2025
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletterEnter your email
FOLLOW US
Events
DPA + SLA (+ US Add.)
MyLBB Score
About Us
Contact
Editorial Toolkit
Help & FAQ
Privacy Policy
Main Terms & Conditions
Newsletters
Create your own LBB icons
How it works
Plans & Pricing
LBB’s Global Sponsor
