San Francisco gave out 309 movie production permits in the year ended June 30, yielding an estimated $32.3 million in direct local spending, the city’s Film Commission said.
The financial impact for the fiscal year jumped 84.6% from $17.5 million the previous period, SF Film said in its 2025-2026 Impact Report.
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The report Thursday came as Gov. Gavin Newsome signed two bills to support film and television jobs in California by bolstering a Film and TV tax credit and creating a tax incentive for post-production work such as editing, sound and special effects.
Moviemaking in San Francisco amounted to 3,600 local crew hires, 555 production days and more than 4,300 hotel nights, the film commission said.
“The arts are driving San Francisco’s economic recovery, and I’m confident that filmmakers will continue to choose this city, because we will always champion the creativity and innovation that drives their films and helps our city succeed,” Mayor Daniel Lurie said.
Film production jumped after the Board of Supervisors authorized an incentive program offering up to $1 million in rebates for qualifying feature narratives, documentaries, and television productions, a cash rebate of 10% to 20% on local labor and expenditures, plus 100% reimbursement on city fees.
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Production spending went into neighborhood businesses from catering and equipment rentals to hardware suppliers and transit operators
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Filming in San Francisco brought stars such as Channing Tatum, Gemma Chan, and Mason Reeves.
Major projects filmed in San Francisco this year include Luca Guadagnino’s Artificial, Leah McKendrick’s Voicemails for Isabelle, Sean Durkin’s Deep Cuts and Kelly O’Sullivan’s The Steel Harp, according to the commission.
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