New Streamer Drive-In Gives Filmmakers Distribution Flexibility
A new indie streaming platform called The Drive-In gives filmmakers and TV creators the freedom tomonetize their work without signing over their rights.
Why It Hits:Most festival movies don’t land splashy deals with studios and major streamers, so having options to make money, raise awareness, and build an audience without shortchanging a movie’s or show’s chances for a bigger deal down the line is a big win for the independent film industry.
Between The Channels:The Drive-In is all about giving film and TV creators moreoptions.
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The TVOD service will exist within the indie film and TV discovery app RecDek when it launches on October 17, according toVariety. It’s alreadyaccepting submissions.
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The service allows creators to stream their movie or show directly from their library inside the platform, so “nothing is handed over, re-uploaded, or locked away.”
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Producers can set the rental price, handle the receipts, and access audience data all within the platform.
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And when a producer sells a project to a distributor in a specific territory — like the US, Germany, Japan, etc. — they can make the project unavailable on The Drive-In in just those regions.
Final Credits:RecDek has quietly grown into a “17,000-strong community of directors, producers, talent, financiers, and distributors,” so the platform already has the foundation to kickstart The Drive-In. The goal, according to The Drive-In’s creators, is to turn “a festival-season relationship with the industry into a year-round collaboration.” It’s a similar relationship that Letterboxd is cultivating withVideo Store, demonstrating how niche online communities could soon become launchpads for Hollywood success.
Coming Soon:For most indie films, a festival screening at Sundance or SXSW could soon be a movie’sfirststop on the way to a real distribution deal, requiring filmmakers to build an online community to prove their film could have life at the box office.
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Today’s email was Polled and Copy-edited by Kait Cunniff.
Published by Darline Salazar
