Get the first look at Billboard Latin Week with Walmart

This article was created in partnership with Walmart.

Billboard Latin Music Week 2024 returns to the Fillmore Miami Beach in Miami, October 14-18, with a star-studded lineup of more than 70 artists. Over the past 35 years, Latin Music Week has become a solid foundation for Latin music in this country, becoming the most important and largest gathering of Latin artists and industry executives in the world. This year, Walmart is joining the ranks in celebrating Hispanic heritage.

Every year, fans of multiple Latin music genres turn to Billboard for exclusive interviews and live experiences with their favorite artists, from emerging acts to some of the biggest superstars in the world. Some of the acts will head backstage to Billboard for conversations about their art, culture and more in the backstage video lounge. This year the lounge will be redesigned, featuring work from the Nuevolution project. Get a sneak peek at the pieces that will hit Billboard alongside your favorite stars, created in collaboration with visionary creatives shaping culture.

Wish Me Luck is a Hispanic-led fashion brand from Los Angeles that embodies the spirit of dreamers: those who pursue their desires while respecting tradition. Their apparel combines classic casual styles with bold, eye-catching patterns to create pieces you can wear everywhere—the hosts of Billboard will be wearing them to sit down with the stars. Add their workwear-style jackets and Dreamer’s Win graphic tees to your daily rotation to add meaningful style to your wardrobe.

Puerto Rican-American artist, ceramicist, activist, poet and educator Roberto Lugo’s contributions to new evolutionary projects range from home décor to clothing. Lugo’s vivid illustrated patterns are an extension of his art, acknowledging the realities faced by marginalized communities while also celebrating their beauty and creativity. His candles are inspired by the traditional candles of Hispanic culture with his own unique style. Mix and match items in your home to bring your culture to life.

Need a pick-me-up? Walmart has you covered. Robert Lugo’s designs bring Spanish pride to your kitchen and enhance your morning coffee, tea or hot chocolate. Choose from three bold patterns to bring cultural comfort to your mug.

Stay tuned for more from Billboard Latin Music Week and check out more from The Nuevolution Project, available only at Walmart.