Behind the Voice of Apple

I’ve worked extensively on mobile sound with teams at Nokia and other manufacturers over the years – so hearing about Apple’s creative sound design process in this excellent new interview with Audio Podcast Alliance member Twenty Been Hertz made me feel Very excited. Take a look below:

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Twenty Thousand Hertz official introduction:

oxygenOver the past few decades, Apple has created some of the most recognizable sounds of all time. In this episode, Apple’s design team pulls back the curtain on their sound design philosophy and process, from the evolution of the classic “Tritone” alarm, to the surprising origins of Apple Watch sounds, to the inspiration behind the latest notification sounds. Starring Billy Sorrentino, Hugo Viveghi, Kelly Jacklin:

Listen to the episode here:

BONUS: Want to learn more about Apple Sound? Check out these videos:

CNBC’s Jeniece Pettitt meets Jim Reekes, the creator of the Mac’s iconic startup sound, sosumi beeps, camera sounds and more:

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Want to hear more from Apple? YouTube channel Apple Expanded has put together an overview of Apple startup and crash sounds, starting with the sounds of the 1984 Macintosh 128k: