Música popular colombiana made its debut at the 2024 Billboard Latin Music Awards, kicking off the show with a performance by Luis Alfonso.
The Colombian star kicked off the awards show with a raucous performance, singing his hit song “Tequila Con Cerveza,” which he originally recorded with urban star Blessd, followed by current hit “Chismofilia.” Luis Alfonso, wearing leather pants, boots and his signature cowboy hat, performed to the accompaniment of banda and norteño instruments.
The Mexican influence is evident in both the look and arrangement, but Luis Alfonso’s “pop-Colombian” sound is evident in the spoken-word lyrics and traditional Colombian vibe.
Luis Alfonso’s “Chismofilia” is a hit in Colombia and climbing the U.S. charts (this week, it’s No. 19 on the Billboard Latin Pop Airplay chart), and there’s a bunch of Country dancers perform the singer’s signature (and irresistible) head bob.
It was enough to bring the crowd to their feet and set the tone for the evening.
Earlier this week, Luis Alfonso spoke about popular Colombian music during a panel discussion during Latin Music Week that also featured his countryman Paola Jara , Yeison Jiménez and Pipe Bueno.
“It’s an honor to represent my country, Colombia, but also the legacy of Colombian popular music,” Luis Alfonso said in an interview.
The Billboard Latin Music Awards celebrate the impact of Latin music on the global stage and are the only awards based directly on the performance of albums, songs and artists. advertising billboard Weekly chart. This year’s awards will be divided into 49 categories, covering genres such as Latin pop, tropical music, Latin rhythm music and regional Mexican music.
Finalists and eventual winners reflect on new record advertising billboardThe album and song charts for this period cover the charts from August 19, 2023 to September 7, 2024. Decisions are based on key fan interactions with music, including album and digital song sales, streaming, radio play and touring, by advertising billboard and its data partner Luminate.
The awards are produced by Telemundo in partnership with American Country Broadcast Inc. and can be viewed on Telemundo, the Telemundo app, the streaming service Peacock and in Latin America and the Caribbean through Telemundo Internacional.
This year’s shortlist is led by Karol G, who has been nominated 17 times in key categories including Artist of the Year, Tour of the Year and Global 200 Latin Artist of the Year. Bad Bunny and Peso Pluma followed with 15 mentions each. Other notable finalists include Feid, who has been nominated 11 times, and regional Mexican stars Fuerza Regida and Junior H, who have been nominated eight times, including Artist of the Year. See the full list of finalists here.
