Instagram has launched Spotify integration, allowing users to save songs they discover on the social media platform directly to their Spotify account.
“We know music is all around you, and sometimes that means it’s on your social media. That’s why starting today, Spotify Happy to launch with Instagram Spotify said in a statement: 9 to 5.
Users can now instantly save songs they find on Instagram to Spotify with just one tap. According to the report, whenever music plays in a post or story, a new “Add” button will allow listeners to archive the track directly to their Spotify “Liked Songs” collection.
To access the feature, users must first link their Spotify account to their Instagram profile. Once connected, your saved songs will appear in both the “Liked Songs” playlist and the “Your Library” tab on Spotify. The integration is reportedly available for both iOS and Android users.
The feature is reportedly being rolled out globally.
The move comes as Instagram catches up with rival platforms Tik TokThe “Add to Music App” feature was launched about a year ago. TikTok’s existing integration supports multiple streaming services, including Spotify, apple music, and Amazon music.
TikTok recently collaborated with melona Korean streaming service powered by cocoa entertainment.
For Instagram, the latest update builds on its existing relationship with Spotify, which was previously reported to have collaborated on a feature that would allow users to share their Spotify listening activity via Instagram’s Notes feature.
“At Spotify, we’re always looking for new ways to create deeper connections between artists and fans, and through Instagram integration, we’re introducing new ways for users to discover more of their favorite artists and tracks. ” Quote from Spotify 9 to 5 As said.
While Instagram integration currently only supports Spotify, the move could pave the way for future collaborations with other streaming services, possibly in line with TikTok’s music integration network.
global music business