AI music generator Suno is one of the most controversial entities in the music industry today.
In June, the $500 million company was sued along with artificial intelligence companies by major record labels share, They allegedly used recordings of professionals without permission to train their system — a charge they all but admitted in court documents in August.
The recording industry’s legal woes and negative perceptions don’t seem to be stopping a Grammy-winning artist and producer from working with the company.
Timbaland Form a formal partnership with Suno to join the platform as a partner strategic advisor This comes after he “became a top user of the platform” for “a few months.”
“We will open the floodgates for generations of artists to thrive in this new space.”
Timbaland
In a statement released by the official announcement on Tuesday (October 22), Timbaland said that “by joining forces, [with Suno]we have a unique opportunity to make artificial intelligence work for the artist community, not the other way around.”
“We are seizing this opportunity and we will open the door for generations of artists to thrive in this new space,” he added.
In his new role as strategic advisor, Suno said Timbaland will play an active role in supporting the company’s day-to-day product development and strategic creative direction “to ensure new generative music tools meet the needs” of both established and emerging artists. artist”.
Suno’s official statement added, “This partnership positions Timbaland to have all the ingredients for the next revolution in the music industry.”
Timbaland isn’t just joining the company as a strategic advisor: he’s also previewing his latest single, love againplatform exclusive.
He’s also inviting the Suno user base to participate in a remix competition, which will include feedback and judging from Timbaland himself.
Exceed $100,000 Prizes will be given to the Suno user who wins the remix, along with the opportunity for Timbaland to release the first two remixes love again on the DSP.
“When I heard what Suno was doing, I was immediately curious,” Timbaland said. “After seeing the potential, I knew I had to be a part of it. I’m excited and grateful to Suno for the opportunity.
“It’s an honor to work with a legend like Timbaland. At Suno, we’re excited to explore new ways for fans to interact with their favorite artists.
McGee Schulman, Suno
Suno CEO Mikey Shulman added, “It’s an honor to work with a legend like Timbaland. At Suno, we’re excited to explore new ways for fans to interact with their favorite artists.
“With Timbaland’s guidance, we’re helping musicians create music exactly how they want it – whether they’re just starting out or already selling out stadiums. We couldn’t be more excited for the future!
Suno and Udio were sued by major record labels in June. In a response filed with a U.S. federal court in August, Suno explained that its “training materials consist essentially of all music files of reasonable quality that are accessible on the open web, comply with paywalls, password protection, etc., and incorporate similar available Text description.
Suno and Udio also argued that they used copyrighted material—by Sony Music Group, universal music group and Warner Music Group – It falls within the “fair use” exemption of U.S. copyright law.
The Recording Industry Association of America (RIAA), which represents the U.S. recorded music industry, quickly pushed back, calling the companies’ admission of using copyrighted music to train artificial intelligence a “significant concession” in a high-stakes legal battle.
“After months of evasion and misinformation, the defendants finally admitted that they had mass-copied artists’ recordings without permission. This was a significant concession to the truth that they had spent months trying to conceal, An admission is only made when forced by litigation,” an RIAA spokesman said.
“Their industrial-scale infringement does not qualify as ‘fair use.’ As the Supreme Court just held in its landmark Warhol Foundation case, stealing an artist’s life’s work, extracting its core value, and then repackaging it In direct competition with the original, that’s unfair.
global music business
