Australian listed music technology company Vinyl Group (formerly Jaxsta) has signed a strategic partnership with global music licensing company Songtradr.
The agreement was announced on Tuesday (October 22) and will be vinyl plastic group manage sontraddigital advertising portfolio to further expand its advertising capabilities.
Under the terms of the agreement, Vinyl Group will integrate Songtradr’s digital advertising inventory into its Vampr Advertising Networkincreasing its U.S. advertising coverage by 20 times. The deal gives Vinyl Group access to Songtradr in excess of monthly 20 million Vinyl Group will retain unique audiences on its digital platforms 50% The net income from all business generated through a partnership.
The deal comes more than a year after Songtradr became the largest shareholder in Vinyl Group, which later changed its name from Jaxsta to Vinyl Group. Songtradr converts its convertible bonds into common shares of Jaxsta, giving it ownership 14.04% bet.
According to Vinyl Group’s latest annual report for the financial year ended June 30, Songtradr currently holds 17.41% Holds shares in the company and is the second largest shareholder after Realwise Group Holdings, which holds 30.81% bet.
“This agreement expands our capabilities and establishes Vampr Ad Network as a key player in the global music advertising ecosystem.”
Josh Simmonsvinyl group
Songtradr is a B2B music licensing platform that provides copyright management and product monetization services for the music industry, serving global digital platforms, game companies, brands and advertisers.
“We are excited to deepen our commercial relationship with Songtradr and accelerate our growth in the digital advertising space. This agreement expands our capabilities and establishes Vampr Ad Network as a key player in the global music advertising ecosystem. Josh SimmonsCEO of Vinyl Group.
Paul WiltshireSongtradr CEO added: “Songtradr sees a unique opportunity for our digital properties to benefit from Vinyl Group’s existing and growing advertising network. We believe this partnership will bring significant value to our brands and audiences.
The agreement comes at a time when digital music advertising is experiencing growth and companies are looking for more ways to reach music industry stakeholders. Vinyl Group’s portfolio of music technology services includes Vinyl.coman e-commerce platform that offers more than 50,000 music titles, and vampirean online platform called “LinkedIn for Creatives” that will 1.4 mega Creators leap 180 nation. Vinyl Group acquired Vampr in February 2023.
“Songtradr sees a unique opportunity for our digital properties to benefit from Vinyl Group’s existing and growing advertising network.”
Paul Wiltshiresontrad
Vinyl Group also owns Jax Starthe official musical composition database, exceeding 380 mega Verified entry; Serenade is a Web3 platform focused on physical and digital collectibles that The Vinyl Group recently acquired, as well as media assets including media week and bragging mediapublished The Rolling Stones Australia/New Zealand and Variety Australia.
The move further solidifies Vinyl Group’s position in the global music industry while providing Songtradr with enhanced advertising capabilities across digital platforms.
Vinyl Group also acquired events company Funkify entertainmentSince 2021, the company has served as the in-house events arm of The Brag Media, part of Vinyl Group.
The company will enter the online vinyl record sales field in 2023.
global music business
