Azzaro Parfums elevates Billboard Latin Music Week with unforgettable fragrance tasting experience

From October 14-18, 2024, Miami was abuzz with activity for the highly anticipated 35th anniversary of Billboard Latin Music Week. This year’s event solidifies its status as the premier global gathering for Latinx artists and industry executives, showcasing more than 70 talented artists. Since its inception, Billboard Latin Music Week has played a key role in highlighting the growth and cultural significance of Latin music in the United States.

The dynamic lineup includes exclusive panel discussions, exciting performances and engaging workshops, all designed to connect fans and industry professionals. Attendees have the opportunity to gain valuable insights from industry leaders and celebrate the rich culture that has propelled Latin music into one of the largest genres in the world.

Renowned men’s fragrance brand Azzaro Parfums has partnered with Billboard to enhance the experience for Latin Music Week attendees. Their activation is located on-site at the Fillmore Hotel in Miami Beach, where fans can sample Azzaro’s signature scent during the daytime show.

This collaboration continues with the En Vivo concert presented by Grupo Frontera on Tuesday evening and culminates with the grand 35th anniversary celebration on Friday evening. Azzaro has set up a sampling station for three of their fragrances: The Most Wanted Eau de Bathroomte Intense, The Most Wanted Eau de Parfum Intense and The Most Wanted Parfum. Attendees can also take photos in front of a gold vinyl photo wall.

Most Wanted is a rich eau de toilette with notes of bergamot, lavender heart and mossy liqueur. The most wanted strong fragrances have notes of Cardamom, Toffee, and Woods Notes, while the most wanted fragrances consist of Red Ginger, Woods Notes, and Bourbon Vanilla.

In addition to fragrance samples, Azzaro also welcomed social media influencers Ventura Twins and Jose Ramos, who spent the week documenting their experiences as Azzaro Parfums Partners. Their presence added an extra level of excitement for attendees, who were excited to meet these influencers.

For those unable to attend, there is still an opportunity to experience the festivities through Billboard’s social media channels. Stay tuned for more highlights from Billboard Latin Music Week and Azzaro Parfums’ participation in this unforgettable celebration of Latin music.