Universal Music Group has announced its latest partnership with an artificial intelligence company. that company is Clay VisionThe two companies said in a statement on Monday (October 28) that UMG is working with them to develop “a pioneering business ethics foundation model for artificial intelligence-generated music that works with the music industry and its creators.”
Exactly what KLAY is developing remains a mystery, but it offers some clues.
It said it is building “a new large-scale music model (KLayMM) that will significantly advance state-of-the-art music artificial intelligence” and “a global ecosystem to host AI-driven experiences and content, including accurate attribution.” This “will not compete with artist catalogs on traditional music services.”
The company said it is currently operating in stealth mode but plans to launch a product in the coming months that will “revolutionize the way people think about music and deliver a new, intuitive music experience.”
“We are excited to work with entrepreneurs like the KLAY leadership team to explore new opportunities and ethical solutions for artists and the broader music ecosystem to advance generative artificial intelligence in ways that respect copyright and have the potential to profoundly impact human creativity. technology,” said Michael NashExecutive Vice President and Chief Digital Officer of Universal Music.
“UMG remains committed to leading the music industry in driving innovation, embracing new technologies, and supporting entrepreneurship while protecting human art.”
“UMG remains committed to leading the music industry in driving innovation, embracing new technologies, and supporting entrepreneurship while protecting human art.”
Michael Nash, Universal Music Group
Ali AttyKLAY’s founder and CEO said research “is critical to laying the foundation for AI music, but when technology doesn’t fit into the culture it serves, it’s just an empty vessel.”
He added: “KLAY’s obsession is not just to showcase its research innovation, but to make it invisible and mission-critical in people’s daily lives. Only in this way can music AI cease to be a short-lived gimmick. Our great artists have always embraced The latest technology – we believe the next Beatle will be playing with KLAY.
In addition to Attie, KLAY’s leadership team includes Chief Content Officer Thomas HesseServed as President of Global Digital Business Sony BMG Music Entertainmentand was also involved in early technology-driven music innovations such as the pay-per-song model (iTunes Music Store), music video distribution (VEVO), and on-demand music streaming.
The KLAY team also has engineering leads Matt Avantformer technical director of the Speech, Audio and Music Intelligence (SAMI) Initiative Tik Tok parent company Byte bounce. KLAY also said it will be online soon Bjorn Winkler Serves as Research Director. Winker joins the company from GoogleAI Lab deep thinkingwhere he led the development of Luria and other artificial intelligence models.
“We believe the next Beatle will play with Clay.”
Ali Atty, Clay
For UMG, the collaboration with KLAY is the latest in a series of partnerships with AI developers and “AI-related” companies for back-end capabilities and music creation.
This includes last year’s Youtube Establish an “artificial intelligence incubator” and work with ProRata.aiThe company said it has developed technology that enables its generative AI platform to accurately attribute and share revenue with content owners on a per-use basis.
UMG has also entered into what it calls an “extensive, industry-first strategic relationship focused on artificial intelligence” with the social music creation platform band laband deals with generative artificial intelligence startups ending Create “artificial intelligence-driven, artist-driven functional music.”
Earlier this year, UMG partnered with artificial intelligence technology company sound labwhich will give UMG artists access to SoundLabs microphone dropan AI voice plug-in.
The first AI-powered version of the partnership launches on Friday (October 25): in Spanish Brenda Lee’s Iconic festive craze, Swinging around the Christmas tree.
Also last week, Business Insider Appointed Chairman and CEO of Universal Music Group Sir Lucian Grange He is one of the “most powerful people in artificial intelligence” and the only music or entertainment executive to make the list.
Business Insider Citing UMG’s partnerships with artificial intelligence companies, it noted that Grainge “is not afraid to fight, sue over unauthorized generative AI.” Anthropic selection and artificial intelligence music platforms, e.g. sun and share Openly fighting for AI protections around training data and licensing contracts with resellers Tik Tok and Yuan“.global music business
