TikTok may have recently announced the closure of its TikTok Music streaming platform (first in a handful of countries where it was available), but the social media platform’s integration into the world of music streaming continues.
TikTok announced on Thursday (November 7) the launch of “Share to TikTok” feature, which is somewhat opposite to the “Add to Music” feature introduced over the past year.
“Add Music” allows TikTok users to save songs they find on TikTok to their favorite music streaming app, while “Share to TikTok” allows users to share music they find on the streaming platform to TikTok .
At least for now, “Share to TikTok” only works with apple music and Spotify. Music, podcasts and audiobooks from these platforms can all be shared to TikTok. This feature is available now.
There are two ways to share: Users can share tracks, albums, playlists or other content using the green screen feature or photo mode to post content to TikTok Feed (FYP and Stories). They can also share content with other TikTok Messages users via direct messages.
Shared content will always include a link back to the original streaming service it is hosted on.
“‘Share to TikTok’… will be a great way to promote artists and tracks to the TikTok community.”
Ole Olbermann, TikTok
“Today’s launch of ‘Share to TikTok’ is the latest example of our continued commitment to partnering with music streaming services to support music discovery and artist promotion.” Ole Olbermannglobal head of music business development at TikTok.
“Since its launch, Join the Music App has saved hundreds of millions of tracks and billions of streams on our partner music streaming services. Share to TikTok has refreshed the user experience and will become A great way to promote artists and tracks to the TikTok community.
Lindsay Kelt ChikriTikTok’s head of global product partnerships added: “We already know that creative expression is a core principle of the TikTok user and creator experience, and our DSP partners take this principle very seriously.
“Our ‘Share to TikTok’ integration enables seamless sharing of content from music streaming services to TikTok, unlocking endless new ways for creative expression for users and creators alike, and allowing artists, authors and podcasters to interact with their content Seamless connection.
In announcing the new TikTok integration, Spotify also pointed to its previously announced integration with TikTok Instagramwhich allows users to save songs found on Instagram to their Spotify account.
Spotify said in a statement on Thursday (November 7): “We know our listeners crave a seamless listening experience across all devices, platforms and apps, and our goal is to enable listeners to listen wherever they are. You can enjoy a seamless listening experience.
“This expands our existing TikTok save functionality, as well as other social sharing integrations with Meta, Snapchat, X, TikTok and more.”
“Creative expression is a core tenet of the TikTok user and creator experience.”
Lindsey Kelt Zikry, TikTok
TikTok’s growing integration with music streaming platforms comes amid ongoing tensions between short-form video platforms and music rights holders.
After resolving a licensing dispute with the company universal music group (UMG) Earlier this year, music by UMG-signed artists disappeared from the platform, and TikTok is now embroiled in a dispute with Merlinthe licensing organization for independent record labels and publishers.
TikTok recently halted relicensing talks with Merlin, reportedly due to concerns about copyright and a lack of quality control related to streaming fraud. The platform is currently negotiating individual licensing agreements with independent companies represented by Merlin. United Masters and Ditto music Signed an independent agreement with TikTok.
TikTok has also faced legal problems in several countries, including the United States, where a law passed this year required TikTok parent company Byte bounce spin off its US operations or face a ban on the app from January 2025.
Meanwhile, the Canadian government announced this week that it has ordered TikTok to shut down its Canadian operations, but Canadians will continue to use the app. TikTok said it also plans to challenge that in court.global music business
