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Beauty giant Lancôme announced on Monday (November 18) that Olivia Rodrigo has become the new spokesperson of Lancôme.
“Embracing your individuality is very important for beauty because young women today have so many unrealistic expectations,” says Rodrigo. “Lancôme is an iconic and timeless brand that champions beauty from within, and I am honored to be a part of their family.”
Françoise Lehmann, President of Lancôme International Brands, added: “I am extremely proud to welcome Olivia to the Lancôme family.” “We are all attracted to her compelling personality and immense talent, and inspired by her commitment to positive change— — something we at Lancôme value very much — pouring her heart and emotion into everything she does. Transforming personal stories into music that resonates universally, there are few artists of her generation quite like Olivia. Being able to connect with so many people across continents and generations.
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Rodrigo followed up his official announcement with a more casual message on Instagram. “I’m the new spokesperson for Lancôme!” she shouted into the loudspeaker.
According to media reports, the 21-year-old pop star wore Lancôme’s Pure Rouge Lipstick in 132 Caprice De Rouge among other Lancôme products for the promotional shoot. nylon.
Rodrigo also collaborates with other brands such as Sony and Glossier. In her newly announced partnership, Rodrigo will become the face of Lancome’s upcoming products and campaigns.
In other news, the singer/songwriter will launch the global leg of her GUTS tour in Latin America next spring. Rodrigo will perform for the first time in stadiums in Brazil, Mexico, Argentina and Chile.
