ADA, the independent music distribution and artist services arm of Warner Music Group, has signed a global deal with Elegante Records.
Founded in 2020 in Dallas, Texas ManuelofVillar and Gustavo HernandezElegante Records has become a prominent independent label in the regional Mexican genre.
Elegante co-founder Del Villar said on Wednesday (November 20) that the label’s alliance with ADA “marks a turning point for Elegante Records.”
Elegante’s members include artists such as Conjunto Rienda Real, La Pócima Norteña and Distinto Norte.
ADA pointed out that the label has accumulated more than 3 million monthly listeners on major streaming platforms.
The agreement adds to ADA’s recent success, which includes two Latin Grammy Awards for “El Plan” (Best Tejano Album) and “Rawayana” (Best Pop Song), the latter of which also took home a Grammy Award for Best Latin Rock or Alternative Album Nomination.
ADA has collaborated with stars including Mexico’s Bellakath, Brazil’s Ludmilla and Grammy Award winner Gaby Moreno, and is expanding in Latin America, including with Brazil’s Sua Música and Mexican singer Alicia Villarreal.
“We have found great partners in Manuel, Gustavo and the entire Elegante Records team,” said ADA President Cat Kreidich. “They share our passion for cultivating new talent in regional Mexican music and are heavily invested in celebrating its rich cultural roots.
“We have found great partners in Manuel, Gustavo and the entire Elegante Records team.”
Carter Credich, ADA
Kreidich added: “Together we will continue to support and expand the global reach of emerging talent, bringing fresh, authentic music to fans.”
“The talent and vision of Manuel and Gustavo, with the support of ADA and Warner Global Network, will blaze new trails for these exceptional artists.”
Alejandro Duque, Warner Music Latin America
Alejandro Duque, president of Warner Music Latin America, said: “The partnership between Elegante Records and ADA strengthens WMG’s commitment to local music in Mexico.
“The talent and vision of Manuel and Gustavo, with the support of ADA and Warner Global Network, will blaze new trails for these exceptional artists.”
“The ADA’s trust in our project fuels our enthusiasm.”
Gustavo Hernandez, Elegant Records
Gustavo Hernández, co-founder of Elegante Records, said: “We are enthusiastic about ADA’s trust in our project. This partnership will allow us to expand the reach of our music and explore new opportunities in global markets.
“Our alliance with ADA marks a turning point for Elegante Records.”
Manuel del Villar, Elegant Records
Manuel Del Villar, co-founder of Elegante Records, added: “Our alliance with ADA marks a turning point for Elegante Records.
“Their experience in international markets, coupled with our dedication to regional Mexican music, will enhance our reach and help us develop emerging talent in the genre.”
“Gustavo, Manuel and the team are growing the brand in meaningful ways that artists can benefit from. We are honored to support them.
Orange Jesus, ADA Latin
Jesús Naranjo, Business Development Director of ADA Latin, said: “I have followed Elegante’s development from the beginning and witnessed the growth of outstanding talents such as La Pocima Norteña and Conjunto Rienda Real.
“Gustavo, Manuel and the team are growing the brand in meaningful ways that artists can benefit from. We are honored to support them.global music business
