Brady Bedard has been named executive vice president of promotions for Atlantic Music Group.
After joining the company for 26 years, he Sony Music/Columbia He most recently served as the label’s senior vice president of pop promotions.
In his new role at Warner Music Group AMG, Bedard will be responsible for promotional strategy for Transatlantic, 300 and 10K Projects labels.
The appointment marks the company’s latest major appointment since Elliot Grainge took over as chief executive on October 1.
“He is a tremendous addition as we continue to build the best team in the industry,” Atlantic Music Group CEO Elliott Grange said on Monday (November 25).
Atlantic Music Group also recently appointed Alana Dolgin to the company’s newly created position of president of digital marketing.
Over the course of his career, Bedard has promoted Adele, Beyoncé, Harry Styles, Miley Cyrus, John Played a key role in the careers of artists such as John Mayer, BTS, Hozier, One Direction, Daft Punk, Lil Nas X, Jack White and many more.
Bedard began his career in 1998 as a collegiate representative for Sony Music, then became a field marketing representative and transitioned to radio promotion for Columbia Records in 2001.
He rose through the ranks at Sony Music and was named Director of Pop Promotions, Senior Director of Promotions and Vice President of Rock and Alternative Promotions before being named Senior Vice President of Pop Promotions in 2018.
“We’re very fortunate to be able to bring Brady across the Atlantic.”
Elliot Grange
“We are extremely fortunate to be able to bring Brady to Atlantic Music Group,” said Atlantic Music Group CEO Elliot Grainge.
“For more than a quarter-century, he has expertly navigated the ever-changing broadcast landscape, developed a passion for music and developed deep relationships across the industry.”
“Having spent my entire career so far with one company, the only place I can imagine working is one with as rich a history of artist development and a cross-genre roster as WMG.”
Brady Bedard
Bedard added: “Having spent my entire career so far with one company, the only place I can imagine working for is a company like WMG with its rich history of artist development and cross-genre roster.
“Atlantic is a legend in the broadcast promotions industry and it is extremely exciting to join the company at this transformational time. I would like to thank Elliott for this fantastic opportunity.
Last week, during the opening remarks of Warner Music Group’s third-quarter earnings call, WMG CEO Robert Kyncl addressed Atlantic Music Group’s recent leadership changes.
“While this transition was never easy, it was a seamlessly executed handover,” Kyncl said. He added that the revamped AMG leadership team “has delivered best-in-class results to priority projects while introducing new ideas, developing dynamic executives and attracting exciting new artists.”global music business
