The fourth Red Sea International Film Festival (RSIFF) will be held in Jeddah, Saudi Arabia from December 5 to 14, and TikTok has joined its lineup of sponsors.
The social media video platform will sponsor a new short film competition that “gives creatives, entertainment enthusiasts and industry insiders around the world the opportunity to express themselves, connect with the global community and share behind-the-scenes stories.” Participants can use the hashtag #RedSeaIFF24 and #TheNewHomeOfFilm submit original short films in vertical format.
Three finalists will be selected to produce their short films and the Gold Medal winner will be announced at the RSIFF Red Sea Souk Awards on 10 December.
In addition to the new RSIFF competition and festival period, “TikTok will deliver a range of events on-site at the festival, including official live broadcasts of RSIFF’s exciting opening and closing ceremonies, and sharing exclusive interviews with industry leaders, performers and audience members,” the company said. , filmmakers and hold workshops at the Red Sea Souk, the festival’s industry hub.
The company recently launched TikTok Spotlight, a marketing tool for studios and the entertainment industry that allows companies to add links to TikTok videos with content related to upcoming movies or library content, the company said. A world with over 1 billion users.
“An important part of our mission at RSIFF is to expand the platform for films from the Arab, African and Asian regions, and with its truly global user base and commitment to diversifying the way films are watched and shared in all forms, TikTok Red Sea Film Foundation Samaher Mously, director of marketing and communications, said: “We are the perfect partner to continue expanding our festival to new audiences around the world. “
“As a platform that champions creativity and the power of storytelling, we are delighted to partner with the Red Sea International Film Festival to celebrate and elevate filmmakers from around the world,” said Kinda Ibrahim, TikTok’s general manager of operations in the Middle East. Turkey, Africa, Pakistan , Central Asia and South Asia. “This partnership reflects our commitment to supporting filmmakers, content creators and industry professionals by providing new ways to share their stories and connect with audiences around the world. From live streaming to From festive moments to hosting engaging workshops and short film competitions, we look forward to showcasing how TikTok continues to influence and inspire the entertainment industry on a global scale.
Spike Lee will chair the RSIFF 2024 competition jury.
