Taylor Swift’s Times Travel Book is following in the footsteps of her record-breaking self-titled global tour. according to Associated PressCircana BookScan reports that the $39.99 Target-exclusive book chronicling this career journey sold an eye-popping 814,000 copies over the Thanksgiving holiday weekend.
That makes it the largest publishing distribution event in 2024, according to Circana, which tracks about 85% of the print market. The numbers are easier to tally because Swift is only selling the book through her frequent retail partner Target, which makes the book’s release part of its Black Friday specials.
this Associated Press Reports say the impressive sales have made Swift a rarity, with the only larger nonfiction work being the first volume of President Barack Obama’s memoirs, promised landThe book sold 816,000 copies in the first week of 2020. Circana’s Swift 256-page book data only covers sales for the two days leading up to the end of the reporting week on Saturday, meaning the final tally for the first week is likely to be much higher.
this wall street journal Retailers and Swift’s team reportedly have high expectations for the book, with a person familiar with the release saying the initial print run will be 2 million copies. To post further context, Magazine Also said the best-selling book of 2023 is Colleen Hoover’s novel It all ends with usalso sold nearly 1.3 million print copies through various traditional retailers.
News of the good book comes amid another sales victory for Swift, who this week learned that the Recording Industry Association of America had announced her 11th album, tortured poets department It has reached 6 times platinum. It is the singer’s sixth album to sell more than 1 million copies in the United States, following her self-titled debut in 2006 and her debut album in 2008. fearless — Her only record to be certified Diamond (10 million units) — 2010 speak Now2012 red and 2014 1989.
Swift will kick off the final leg of her Eras tour on Friday (December 6) at BC Place in Vancouver.
