Artificial intelligence (AI) has been a hot topic in Hollywood and beyond this year. So it makes sense that the fourth edition of the Red Sea International Film Festival (RSIFF) would focus on artificial intelligence during a Sunday panel discussion at its market, the Red Sea Souk.
“Can artificial intelligence be a creative partner?” was the title of a conference held as part of another full-day event in Jeddah, Saudi Arabia. Moderated by Saudi Arabian businesswoman and artificial intelligence expert Fatmah Baothman, the panel included WME partner and head of digital strategy Chris Jacquemin, Kinetic Energy Entertainment CEO and co-founder Diana Williams, and Deep Voodoo chief creative officer Jennifer Howell. Deepfake Film Company south park Creators Trey Parker and Matt Stone. It also explores the opportunities and challenges of artificial intelligence, how it affects creative work, and how artificial intelligence is currently used in the entertainment industry.
Jacquemin mentioned that so far, the public hasn’t really seen any major AI movies coming out of Hollywood. “Studio interest has increased significantly over the past year,” Howell said. “We’ve met with all the studios. We’re working with a handful of them on production. Still, everyone is in the early stages of trying to figure out how to use it,” she concluded.
Deep Voodo, which raised $20 million two years ago, has used its technology in content such as the YouTube series Sassy Justice and Kendrick Lamar music videos. Deepfakes use artificial intelligence and machine learning to replace a character’s face. exist stylish justicethe technology has been used to impersonate the likes of Donald Trump and Mark Zuckerberg. For Apple TV+ series forwardwhose team took video samples of Billy Crystal’s face to digitally de-age him.
The group was generally positive about the opportunities that AI will create to speed up production processes and more tedious technical tasks, freeing up creatives to focus on key creative decisions rather than eliminating most human work.
For example, Howell said Deep Voodoo views artificial intelligence as “a tool that humans use to tell stories to enable cost-effectiveness, creativity, whatever the situation.” Jacquemin called AI a “co-pilot tool,” telling WME Clients use the technology especially “early in the creative process,” such as creating mood boards and visual ideas, or developing story outlines using ChatGPT.
He said the technology “gives you a range of superpowers” that can speed up the creative process, but argued that “unless someone has an incredible artistic vision, ultimately a movie (or any other creative work) is not going to be made” “Better.” “I don’t necessarily believe it will produce anything better than what we see today,” he added. “
So in what ways will artificial intelligence lead to job losses in Hollywood? “Actors are very important,” Howell emphasized. “If you’re doing a traditional… deepfake scene, the actor is the puppeteer, the puppeteer, if you will.”
Her opinion is: “It is impossible to have convincing performances without actors. I think other jobs will change”. She noted similar changes in employment during past technological advances, such as how editors changed their skills amid the rise of digital tools. “There will be more transformations besides massive job losses,” she concludes. She believes that new roles will be created in this change. For example, Howell emphasized: “Five years ago there were no deepfake artists working.”
“There will probably be more production,” Jacquemin responded, although “there will be some jobs that will be eliminated.” “I think we will see artificial intelligence effectively democratizing access,” he stressed, emphasizing: When YouTube was created about 20 years ago, it ended up giving rise to a whole new generation of storytellers.”
Williams emphasized that the economic and financial impact of the time saved by artificial intelligence on industry players is still to be seen. She pointed out that intellectual property rights and copyrights are crucial to Hollywood giants, and as artificial intelligence rises, companies will make them a core focus.
“All of our movies and TV shows are created with all licensed data in mind,” Howell emphasized.
The meeting began with a screen video showing animated speaking voices, which Bousman said was created using artificial intelligence.
