Becky G’s collaborative performance video scores win for Mexican regional music on the contrary The video starring Leonardo DiCaprio and Angela Aguilar has become the world’s “most viewed music video” on Vevo in 2024, with a cumulative total of 312.7 million views worldwide.
The feat marks the first time a regional Mexican music video has topped the charts Vivo‘s global charts, showing shifts in international music consumption. In recent months, global music companies such as ADA Warner Music Group‘s global independent music distribution and services arm, and believe Increased focus on regional music in Mexico through new appointments and partnerships.
Becky G’s video surpassed other major international hits including Lady Gaga and Bruno Mars‘ Die with a smile, won second place 298.6 million Opinion.
The runner-up for the world’s most-watched music video is 2025 Vevo DSCVR Artists to Watch Froimeno and Chris Jordanof Gatta only (296.4m Opinion), Sabrina Carpenterof Espresso (211.2m opinions), and Carol Gof before i met you (193.7m Opinion).
KAROL G maintains Vevo’s “Most Watched Artist” status for the fourth consecutive year, creating 3.57 billion A global perspective in 2024.
The Colombian artist is closely followed by Shakira and 2.01 billion views and Taylor Swift and 1.99 billion Opinion. exist SpotifySwift was hailed as the most streamed artist for the second year in a row, amassing over 26.6 billion Will be broadcast in 2024.
This year’s runner-up for Vevo’s most talked about artist is weekend (1.86 billion opinions) and sweep (1.7 billion Opinion). Vivo pointed out Ariana Grande, Maluma, Billie Eilish and Miss Gaga This year it re-entered the top ten globally.
Other noteworthy performances include slim Shadyof Houdinibecoming “the world’s largest music video premiere,” produced 56.2 million Perspectives and implementations from the first two weeks 11.6 million The number of views in a single day became the highest single-day performance of any music video on Vevo this year.
The 2024 Top Global Premiere Runner-Ups are Kendrick Lamarof unlike us (51.1m Opinion), this weekendof dance in flames (44.9m Opinion), Sabrina Carpenterof taste (44.7m opinions), and +57 go through KAROL G, Feid, DFZM ft. Ovy On The Drums, J Balvin, Maluma, Ryan Castro, and bless (36.6m Opinion).
Vevo’s year-end data is collected from ad-supported views between November 30, 2023 and November 29, 2024, reflecting an increasingly diverse and global music landscape. The charts highlight the growing prominence of genres such as regional Mexican music, country music and hip-hop.
“This year’s rankings reflect the continued globalization of music, with 2024 marking the first year that genres such as country, hip-hop and regional Mexican music will appear on Vevo. These genres have all had a huge impact on pop culture and cemented their place in Relevance in the cultural zeitgeist. justice of the peace EvangelistaSenior Vice President of Content, Programming and Marketing at Vevo.
“This year’s rankings reflect the continued globalization of music, with 2024 marking a first for genres such as country, hip-hop and regional Mexican music on Vevo.”
JP Evangelista, Vivo
In the United States, the rankings have also witnessed a historic moment. Shabuze‘s country hits Bar songs (drunk) Became the first country music video to top the Vevo US charts, producing 82.9 million Opinion.
“Artists are the biggest influencers in the world, and the visual nature of music videos deepens the connection between artists and their fans in a unique way that transcends the music itself. A frequent and consistent video release strategy not only strengthens an artist’s brand, it also inspires their The fan base,” Evangelista said.
“As a result, major pop culture moments are reflected in music video viewership, and Vevo’s Year in Review provides a barometer of this year’s trends for the music and wider media and entertainment industries.”
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