A new company founded by music, gaming and wellness experts is launching a virtual reality app designed to harness the therapeutic benefits of singing.
To achieve this goal, Realize Music Company Strategic agreements have been reached with the following companies universal music group (UMG) and Warner Music Group (WMG) which will bring 1 million tracked Realizing Music: Singing app, with new tracks landing every week. The company said more music deals are on the way.
Realizing Music: Singing Will launch in North America on January 23, 2025 meta platformMeta Quest VR Headset. Realize Music says it is working on a version of the app apple, Samsungand sony PSVR2 devices, as well as adaptations for mobile devices, PC and Mac computers, smart TVs and other media.
The app will be launched at an introductory discounted subscription price $9.99 monthly, or $99.99 each year.
this Realizing Music: Singing Realize Music says the app will allow people to “build deeper relationships with their favorite music and artists… by creating immersive audiovisual journeys while utilizing vocalizations designed to provide therapeutic benefits”.
The aim is to reduce stress, promote relaxation and release endorphins, which can help relieve pain and improve mood.
“It feels natural for us to harness the power of music to promote health and wellness.”
Brian Stone, Universal Music Group
“UMG has a long and successful track record of partnering with innovative new platforms in key areas such as health and wellness that have exciting potential,” Brian Stonesenior vice president of business development at UMG.
Stone added, “Harnessing the power of music to promote health and wellness is a natural fit for us. We hope the Realize VR experience will improve people’s lives, provide a unique new listening experience, and promote health while singing along with our artists.” Self-care.
“We believe music has always been a bridge to self-expression, and our partnership with Realize Music amplifies this connection by delivering innovative experiences that blend entertainment with self-care.” Alan CoyExecutive Vice President, Global Head of Recorded Music Business Development at WMG.
“Together, we are reinventing the way fans experience music, turning it into a powerful tool for relaxation and personal expression, while creating unique opportunities for our artists to reach fans in exciting new ways.”
“Together, we are reinventing the way fans experience music, turning it into a powerful tool for relaxation and personal expression, while creating unique opportunities for our artists to reach fans in exciting new ways.”
Alan Coy, Warner Music Group
On top of an extensive music library “suitable for every musical taste and mood,” Realizing Music: SingingFeatures will include “Voice Responsive Environments” (visuals that respond to the user’s singing), “Lyric Visualization” (which transforms lyrics into “captivating visuals”), and interactive activities such as 3D painting and air drumming.
Users can also create and share playlists.
“Fear of judgment keeps more than 80% of people from enjoying one of humanity’s oldest traditions, and it’s a shame,” said Realize Music Co-Founder Mike Wilson explain.
“Singing has perhaps the most well-documented physiological and psychological benefits in the emerging science of health music, and we are here to invite people to enjoy a personal, private, focused experience that will continue to produce joyful results.”
“In the emerging new science of healthy music, singing may have the most well-documented physiological and psychological benefits.”
Mike Wilson, Realizing Music
Wilson is a renowned game producer and publisher known for the following groundbreaking video games doom and autumn guy.
Joining him as CEO are music and health industry experts Mark RomerRealize Music said he has worked at the “intersection of gaming, technology, marketing, publishing, health and content creation for more than 20 years.”
The Realize Music team also includes Sony, Meta, rock star game,as well as guitar hero Franchise etc.
“In Western culture, the vast majority of us have lost the habit of singing for our own pleasure because singing has become a performative thing and is only suitable for talented professionals.”
Mark Romer, Realizing Music
“In Western culture, most of us have lost the habit of singing for our own pleasure because singing has become performative and only suitable for talented professionals,” Romer said in a statement.
“We’re here to change that, inviting artists from all over the world to enjoy the most exciting personal music experience ever.”
Neither UMG nor Warner is new to the health music space, with both companies partnering with multiple companies and investing millions of dollars to explore new health-related music applications.
In 2022, UMG partners with music health technology company music health on an app called veraaims to help people with dementia through music.
In 2023, UMG and Arianna Huffingtonof Thriving Globally create Sorosa music-centric wellness app. In the same year, UMG also collaborated with generative artificial intelligence startups ending Create “artificial intelligence-driven, artist-driven functional music” for sleeping, running, relaxing and other purposes.
This year, MBW Uncovered a patent from Universal covering a method of generating binaural beats and adding them to existing music. These beats can be used to produce various mental states.
Most recently, earlier this week, UMG announced a partnership with Cardiff-based Reinvent innovation Discover a new virtual reality therapy that combines personalized music to treat anxiety.
Warner Music has also invested in the health space. In 2022, it joins $14 million Financing round life scoreis a music technology company focusing on areas such as sleep, health and wellness. LifeScore launched its own music label in 2023.
WMG is also working with UK health tech startups McGrady Music 2023 Exploring the potential of music as a therapeutic tool. and its label spinning records Signed an agreement with Endel in 2023 to create 50 health music albums generated by artificial intelligence.global music business
