It’s been a busy year for California-based Create Music Group.
In June, it closed a $165 million An investment round led by private equity firms Ford Flexpointvaluing Create at $1 billion.
Shortly thereafter, it announced the acquisition of a Manchester, UK-based record label and publisher Austereo.
Now the company is making another investment in a British record label and publisher, 50% Holds shares headquartered in London Enhanced.
Founded in 2008 Will HollandEnhanced, which specializes in dance music, operates multiple brands, including Enhanced Recordings, Enhanced Progressive, Colorize, Shapes of Solitude and Enhanced Chill.
Create Music said in a statement on Thursday (December 12) that the brands have generated “billions of streams, millions of downloads and accolades, including gold and platinum record sales, numerous U.S. dance hits The top 10 Airplay songs and the #1 Beatport album.” ).
Enhanced holds the publishing rights to numerous EDM-related artists, including The Chainsmokers, Ellie Duch, Thiesto, Steve Aoki, Respect and Rey, Sam Felt, Lane 8, depth, Wiz Khalifa, Moand 070 shakewait.
Create did not disclose the value of the deal.
“will [Holland] is a talented founder and we are excited to partner with him to help accelerate Enhanced’s trajectory to become a home for top dance artists to grow and thrive. Adam ShomerVice President of Business Development at Create Music Group.
“Enhanced is the perfect partner for CMG not only because [to] Its continued growth, as well as genre and one-stop copyright synergies that fit perfectly with our strategic model.
For his part, Holland said he was “thrilled to be entering into this partnership,” adding, “Throughout this process, it was clear to us that we share the same key values and are committed to building the best in the industry. The company, our artists and brands have all the support and tools they need to thrive.
“I am excited to work with their impressive leadership team and welcome [CMG Founder and CEO] Jonathan [Strauss] and [CMG SVP of Global Corporate Development and M&A] Eric [Nguyen] to our board of directors.
“Enhanced is the perfect partner for CMG not only because [to] Its continued growth, as well as genre and one-stop copyright synergies that fit perfectly with our strategic model.
Adam Shomer, founding music group
“As a tastemaker and visionary in electronic music, Will has built an incredible legacy, leading Enhanced to become a globally respected record label and home to some of the most innovative artists,” said Strauss. “
“We are excited to have Enhanced become a part of the Create Music Group family.”
Nguyen added, “Having had the privilege of working closely with Will, it’s obvious that he is a strong leader who cares deeply about his artists and fans.
“I am delighted to continue working with Will and his outstanding team and believe that with Create Music Group’s infrastructure, global reach and resources to complement the expertise in enhancing music, this partnership will unlock exciting opportunities to drive The brand’s continued development.
“As a tastemaker and visionary in electronic music, Will has built an incredible legacy, leading Enhanced to become a globally respected record label and home to some of the most innovative artists.”
Jonathan Strauss, Create Music Group
Founded in 2015, CMG operates record labels, distribution companies and entertainment networks with more than 30 billion Streamed monthly via digital service.
its distribution arm, tag enginedescribes itself as one of the largest music distribution platforms in the world, with more than 75,000 artist and 5,000 Label your customers. flight roomIt is a digital entertainment brand focusing on Generation Z, with more than 300 million Followers on social media.
“We share the same key values and are committed to building the best company in the industry, where our artists and brands have all the support and tools they need to thrive.”
Will Hollander, Enhanced Edition
The company’s growth has been achieved in part through a series of strategic acquisitions, including Label Engine in 2016. iron stone 6ix9ine, C4and Goose Master.
In 2021, CMG acquires Indian distribution and rights management company nirvana digitsand acquired the viral marketing agency in 2022 Virtual real-time clock control and YouTube channel network countries.
CMG sometimes takes unconventional paths, such as acquiring pet musicAs the name suggests, this is a company that specializes in making music and entertainment for cats and dogs.global music business
