ATG Entertainment (formerly Ambassador Theater Group) has acquired Celebrity Attractions, a touring Broadway show operating across the United States.
The transaction will remain celebrity attractions“Local offices in Tulsa, Oklahoma, and Little Rock, Arkansas, while continuing to provide Broadway show services in Tulsa, Little Rock, and Springfield, Missouri. Financial terms of the acquisition have not been Reveal.
Founded in 1983 Larry and Kay PaytonCelebrity Attractions has been a key player in bringing first-run Broadway tours to regional markets and is independent presenter network (IPN).
The company has invested in several Tony Award-winning productions, including Moulin Rouge: The Musical, and outsider.
In addition to hosting Broadway touring shows, celebrity attractions also participate in National High School Musical Awards, commonly known as the Jimmy Awards. The company also operates two regional awards programs: Discovery Awards in Tulsa and Broadway Awards in Little Rock.
The acquisition is expected to provide Celebrity Attractions with additional resources and support to continue bringing live entertainment to regional markets. Existing staff will remain in place.
“We are very excited about our next chapter because we know this new relationship with ATGE will unlock a world of growth and possibility.” Christine DorsonCEO of Celebrity Attractions.
“ATGE is a global industry leader that understands the value of building strong relationships at the local level. Celebrity Attractions staff will continue our signature customer service and community partnerships, working with ATGE’s outstanding team to carry on the Payton family’s legacy.”
“Larry Payton is a pioneer in the touring industry, creating subscription series from the beginning and bringing the best of Broadway to cities for decades,” explains Christine CaskeyChief Content Officer, ATGE North America.
“The long history of Celebrity Attractions is a testament to the tremendous care and consideration that Larry and the Payton family have put into this business. We at ATG Entertainment are extremely honored to advance this business with Kristin Dotson and the Celebrity Attractions staff and will continue to honor Larry and Kay’s huge contribution.
The transaction marks a strategic move for the company ATG Entertainment Expand its influence in the tourism and entertainment market. ATG’s broad product portfolio includes 64 According to its website, the theater and music venues are located in the United Kingdom, United States and Germany, including London’s West End and Broadway.
ATG’s acquisition comes at a time of increasing dealmaking in the live entertainment industry. There have been a number of major acquisitions and mergers in the live entertainment space in recent months as companies seek to capitalize on growing demand for live experiences.
Less than a month ago, the ticketing giant live state entertainment Acquisition of majority stake in Lisbon MEO Arenaone 20,000– Capacity venue formerly known as Altis Arena. At the same time, the company and South African Stadium Management and south african gear factory start up domea new venue will open in Johannesburg in January 2025.
August, sports and live entertainment companies Motor generator set and alternative asset managers onex completed their sale ASM Global Joint venture with live events company legendcreating what they call “the world’s preeminent premium live events company, dedicated to delivering exceptional experiences to fans around the world.”
Germany-based live music giant CTS Eventim completed the acquisition of Vivendi’s ticketing and music festival business in June, in a deal with a total enterprise value of approximately 300 million euros (Approximately $315.8 million at current exchange rates).
global music business
