Netherlands-based pay-per-view concert streaming service On Air has signed a global licensing deal with Mercury Studios, Universal Music Group’s full-service production studio.
The deal will bring Mercury Studios’ catalog of live concert videos to On Air, which includes archival content from the following artists rolling stones, frank sinatra, Katy Perry, Madonna, Hans Zimmer, Etta James, fall out Boy, bob marleyand others.
They will join On Air’s repertoire, which already includes Zara Larsson, Noel Gallagherof high flying bird, all time low,etc.
Mercury Studios’ first shows are now streaming on On Air. Price starts from £8.99 per show ($11.40 at current exchange rates) and includes Unlimited replay.
“On Air provides an exciting opportunity to showcase the breadth of Mercury Studios programming, from award-winning documentaries to concerts by iconic artists such as Eric Clapton, Miles Davis, chicago, Jeff Baker, cypress hilland Inks,” explain Rob GillSenior Vice President of Global Operations at Mercury Studios.
“Partnering with On Air will further expand the impact of these extraordinary performances.”
“On Air provides an exciting opportunity to showcase the breadth of Mercury Studios programming.”
Rob Gill, Mercury Studios
Mercury Studios’ catalog includes over 2,000 Hours of performances including assets from legends Eagle Rock production company.
Mercury’s recent projects include Academy Award and BAFTA nominations American Symphony Orchestra For the Obamas Highland Productions and Netflix; If these walls could sing for Disney+; My life as a rolling stone for British Broadcasting Corporation and MGM+; Shania Twain: Not Just a Girl for Netflix;and this townis a six-part series produced for the BBC by writers, creators and executive producers Steven Knight.
“We are committed to supporting catalog distribution and monetization of 4K long-form content through Dolby Vision and Atmos technologies,” said Jakub ClaypoolCEO of On Air.
“On Air provides an end-to-end service to artists, labels and rights holders – all supported by a stack of cutting-edge technology.”
On Air’s streaming app is available on Apple and Android devices, Apple TV and Android TV, and Amazon’s Fire Stick.
On Air’s deal with Mercury comes as many music and media companies seek to expand their presence in live music streaming, which has seen rapid growth during and after the pandemic.
Live Nation takes stake vipsa live concert platform, in 2021; the platform has since launched a concert subscription service.
“On Air provides an end-to-end service to artists, labels and rights holders – all supported by a stack of cutting-edge technology.”
Jakub Claypool, live
Apple launches a livestream concert series titled Harry Styles By 2022, China Tencent Music Entertainment hosted a backstreet boys Obtained from live broadcast 45 million audience.
In December 2023, TikTok will livestream a concert for the first time, featuring Cardi B, Niall Horan, Anita, Charlie Puth, offsetand Featherweightetc. and attracted 33.5 million Unique visitors.global music business
