Sony Pictures’ Kraven the hunter It debuted poorly at the box office this weekend, taking in just $11 million in its three days of release. That was below previous expectations of $13 million to $15 million.
This marks the lowest opening for any of Sony’s Marvel movies, and is a grim milestone for the studio, which has repeatedly suffered failures with its Spider-Man-related projects.
To put it bluntly, Kraven the hunter A victim of a stale superhero landscape, mediocre storytelling and marketing missteps all played a role in the film’s sinking. It really doesn’t stand a chance in the oversaturated superhero market dominated by Sony Pictures.
Superhero fatigue is real, and Sony’s standalone Spider-Verse projects appear to be the most affected. After dismal reception Mobius ($73.8 million) and mrs webb ($43.8 million), Kraven the hunter It’s the latest evidence that Sony’s model is broken.
The studio’s Spider-Man films lack creative oversight from industry heavyweights, e.g. Phil Lord and Chris Millerwho promoted Spider-Manverse Animated Movies or Marvel Studios Kevin Feigewho made Tom Holland Working with producers on the Spider-Man movie Amy Pascal.
Numbers don’t lie! Sony’s “Spider-Man: Into the Universe” and Holland’s “Spider-Man” films have grossed a combined $6.85 billion worldwide, while live-action spin-offs have struggled to make headway.
Social media analytics company RelishMix notes that the buzz around it is staggering Kraven the hunter. The film generated just 278.9 million social media impressions on major platforms, down from 599 million Miracle or 424M mrs webb. The lack of online engagement reflects waning interest in another spinoff featuring a C-grade comic book character.
Regarding the issue of poor reputation Kraven the hunter RelishMix noted: “Many viewers were uneasy about a C-level comic book character being given his own film.
“Comments include, ‘He’s a supervillain! Why does Sony want to make Spider-Man’s Rogues Gallery better?’ and, ‘Sony’s annual report is here
“Others were turned off by the CGI: ‘Looked like fun until that tiger/whatever part, expectations quickly went from ‘cool’ to ‘dumb,’ and ‘Looks like the rhino wasn’t finished rendering’ .
Then bad word of mouth quickly dashed any hopes of recovery.
Sony insists it hasn’t cut its marketing budget, but insiders believe otherwise. While the studio initially booked an aggressive promotional campaign, some pre-booked TV spots were canceled before release. This isn’t the first time Sony has tried to mitigate losses by cutting back on late-game promotions.
As one source noted, “Sony is not stupid. It doesn’t throw good money after bad money. The studio is reportedly reducing its financial risk by shifting the burden to co-financier TSG Entertainment. Cutting Sony’s share of the game from 75% to 50%.
Despite failure, Sony isn’t giving up on director JC Chandorhe has joined the studio’s upcoming thriller drama. However, Sony is reportedly in the process of fully resetting its Marvel properties.
One industry insider described the studio’s new approach as “ruthless,” focusing on whether Spider-Man’s allies and enemies deserve further development.
Kraven the hunterThe $11 million debut was a wake-up call for Sony and the entire superhero genre. You can’t “shelve” a superhero movie for too long without losing relevance. This is a lesson the studio learned the hard way.
Unless studios can reinvigorate the genre with fresh ideas, Craven’s That fate may soon be shared by others.
Source: Deadline
