Travis Scott has one last gift for fans this holiday season as he releases the Air Jordan 1 Low “Velvet Brown” this weekend.
Ahead of the dark mocha Cactus Jack’s arrival at retailers, La Flame has teamed up with Dennis Rodman to create an Air Jordan x Cactus Jack campaign to support the “Velvet Brown” release.
Scott and the former enigmatic NBA star’s relationship has come a long way since Rodman scolded Travis for “copying” his DR sneakers featuring Nike’s signature backwards swoosh.
take out a page willy wonkaa fan discovered a golden ticket in a shoe box, which meant they were not going to a chocolate factory, but to the Cactus Jack sneaker factory in the North Pole.
Filmed from the first-person perspective of fans, they enter the magic workshop and get a glimpse into the inner workings of La Flame’s genius creations. They were greeted by none other than Dennis Rodman, who played the role of tour guide on the expedition.
Rodman threw his car into overdrive and they burst into Scott’s private office – startling him as he was hard at work. “Damn! Damn Dennis, this is the third time this week, man,” Trav said before greeting the lucky fan. “Oh, what’s wrong? Welcome to the factory.
This holiday season, a handful of fans will be lucky enough to find Cactus Jack sneakers in earthy tones under the Christmas tree. The Air Jordan 1 Low “Velvet Brown” is available now on the Cactus Jack website and will release on Saturday morning (December 21st) at 10am ET on the Nike SNKRS app and Nike website for $150 USD .
Watch the clip below.