Music company COLTURE has formed a new partnership with Soulection CEO and founder Joe Kay.
Founded in 2018, COLTURE works with superstar artists like Brent Faiyaz, major independent record labels, and global media brands like Spotify, Apple and Adidas.
COLTURE was co-founded by Ty Baisden, long-time business partner and manager of indie R&B star Brent Faiyaz.
As Baisden outlined in a January 2023 interview in MBW’s World’s Greatest Managers series, “Colture” represents “whether our leverage can teach us true fairness.”
Joe Kay founded Soulection in 2011 and is known as a “global collective”. Originally an independent radio show, it now encompasses an independent label and live event series, The Sound of Tomorrow, which has sold out venues and festivals on six continents.
Soulection also plays two hours of Soulection Radio every Sunday on Apple Music 1.
The group is home to many artists and DJs including Monte Booker, Sango, Tay Iwar, ESTA., Phabo and JAEL.
Soulection also served as an early spokesperson for artists such as Brent Faiyaz, Snoh Aalegra, Bryson Tiller, Daniel Caesar, Smino, SiR, Thee Sacred Souls, Alex Isley and many more.
The announcement kicks off a series of events in New York hosted by COLTURE and Joe Kay.
“We share a common goal of thinking about growth and scalability long-term without compromising any aspect of Soulection.”
Dom Prieto “Soul”
“We have a common goal to think about growth and scalability long-term without affecting any aspect of Soulection,” said Dom Prieto, Soulection manager.
“We are a globally recognized movement of music lovers, forward thinkers and creatives – making COLTURE the perfect partner.”
Photography: Tumi Adeleye
“COLTURE’s track record of expanding their business and their commitment to artist-friendly practices align perfectly with our values.”
Qiao Kai
“As Co-Founder and CEO of Soulection, I’m excited to announce our new partnership with COLTURE. Soulection has remained independent for thirteen years and built on an ‘artist first’ mentality,” said Joe Kay, CEO and Founder of Soulection. Having achieved many milestones, this collaboration will take Soulection to new heights. “
“COLTURE’s track record of growing their business and their commitment to artist-friendly practices align perfectly with our values. I have witnessed firsthand their dedication to nurturing artists, their diverse, inclusive team and strong representation of women. I was particularly impressed.
“This partnership marks a significant shift for Soulection, myself and my business partner Dom Prieto, and we look forward to showcasing the exciting work ahead.”
“The COLTURE team has long admired Joe Kay’s passion, dedication and commitment to keeping the spirit of the art alive.”
Paris “PK” Kirk, COLTURE
“Joe Kay and the Soulection team are the next generation of the movement,” said Paris “PK” Kirk, Head of Music Publishing and Lifestyle Marketing at COLTURE. “We’re excited to partner with a brand that is committed to driving diversity and nurturing creativity, with artists as its vision.” the forefront.
“The COLTURE team has long admired Joe Kay’s passion, dedication and commitment to sustaining the spirit of the art. We look forward to nurturing this new partnership, committed to pushing boundaries and taking the Joe Kay and Soulection brands to new heights.
