Welcome to Billboard Pro trend up Newsletter where we take a closer look at the songs, artists, curiosities and trends that capture the attention of the music industry. Some appear out of thin air, others take months to catch on, and all can become ubiquitous in the blink of an eye on a TikTok video.
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Check out the latest videos, charts and news
Check out the latest videos, charts and news
This week: Timothée Chalamet helped Bob Dylan rise to prominence on streaming, one of basketball’s Ball brothers becomes a superstar on social media, a late Dance superstar gets streaming benefits from a new documentary and more.
Streaming is booming: Bob Dylan’s catalog soars with ‘Total Unknown’
Completely unknownJames Mangold’s new Bob Dylan biopic starring Timothée Chalamet has been receiving rave reviews from critics over the past few weeks and has ranked among the top box office grossers Top 10 and garnered Oscar attention. With the film opening in general release on December 25, unknown Dylan’s legendary catalog has seen huge growth on streaming services since Christmas, as listeners put away their holiday playlists and started listening Highway 61 Revisited.
Dylan’s work was streamed 11.6 million times on demand in the United States in the week ended December 26, according to Luminate. The following week (ending January 2), that number jumped to 20.2 million, the first full tracking week since the film’s wide release. Compared to Dylan’s streaming figures a month earlier, his work received 8.1 million streams in the week ending December 5. Completely unknown Helping the legend increase his weekly streamers by approximately 150%.
Meanwhile, some of Dylan’s early classics (which Chalamet himself sang in the film) have been replayed since their release, with listeners wanting to revisit or discover the original versions. “Like a Rolling Stone” has been streamed 1.64 million times in the week ending January 2, an increase of 2.32 million from the total number of streams five weeks ago (494,000 times in the week ending November 28). %. Meanwhile, streaming volumes for “Blowin’ in the Wind” and “The Times They Are a-Changin'” increased by 215% and 174% respectively from their weekly totals in the last full tracking week of November. With Academy Award nominations set to be announced next Friday (January 17) and the Academy Awards scheduled to take place on March 2, these streaming numbers are likely to keep growing or continue over the next few months rising. – Jason Lipschutz
G3 Gelo (aka LiAngelo Ball) scores first viral smash goal of 2025
It hit the ground running and then had the first viral track of the year in just three days.
After a clip from “Tweaker” went viral in late December, Gelo (the second of three basketball brothers, along with Chicago Bulls and Charlotte Hornets guards Lonzo and LaMelo, respectively) uploaded the full content via DSP to WorldStarHipHop’s YouTube channel will be uploaded later.
The early ’00s hip-hop song has seen its streaming numbers increase every day since its official release on January 3. . On January 6, the song had over 1.83 million official on-demand plays in the United States, up from 188,000 plays on January 3.
G3 Gelo’s breakout hit has been endorsed by sports teams across the country and co-signed by some of hip-hop’s heavyweights. Boosie Badazz and Moneybagg Yo both asked Gelo to send them an opening poem. what else? A news anchor has already mentioned “Tweaker” on the live broadcast! With so much momentum and so little competition in hip-hop right now in 2025, the odds are clear that Tweaker will dominate in the coming weeks. – Kyle Dennis
Avicii’s catalog traffic surges after release of new documentary
The Avicii catalog has experienced a significant streaming surge following the release of a new documentary about the late artist.
Following the release on December 31st I’m Tim On Netflix, global on-demand streaming of the Swedish producer’s catalog increased 63.9%, according to Luminate. In the four days leading up to the film’s release (December 27-30), the artist’s catalog totaled 26.4 views, and from December 31 to January 30, this number has grown to 43.3 million. 3.
Avicii’s three biggest hits saw particularly significant streaming surges: 2013’s “Wake Me Up” (featuring Aloe Blacc) saw a 47.1% increase in global on-demand streams; 2015’s “The Color of the Night” grew 27.6% ; The “level” in 2011 increased by 68.2%. – Katie Bain
Read more about I’m Tim Documentary and Avicii related streaming revenue here.
‘Mufasa’ soundtrack a hit on streaming to ring in the new year
after losing Sonic 3 Domestic box office in the first week, Mufasa—— The Barry Jenkins-directed prequel, a 2019 Oscar-nominated photorealistic remake of the 1994 classic, climbed to the top, becoming the first U.S. No. 1 film of 2025. mufasa What’s sustaining its box office appeal: Its soundtrack has been a staggering success on streaming, fronted by Aaron Pierre and Kevin Harrison Jr., who are on a viral press tour.
According to Luminate, mufasa The soundtrack’s official on-demand streams in the United States reached 1.02 million in its first week of release (as of December 19). The following week (December 20-26), that number jumped 224% to more than 3.33 million. By its third week in release—the same week the film topped the domestic box office— Mufasa’s The number of streaming media further increased by 137%, reaching 7.92 million.
The Lin-Manuel Miranda-penned soundtrack’s biggest hits feature Pierre Harrison Jr., Theo Somolu and Braylin The lovely protective song “I Always Wanted a Brother” by Braelyn Rankins. The “Mufasa-Scar” duet has been the album’s most played song, with over 3.17 million plays last week (December 27-January 2). From family-centric TikTok trends to NOLA’s bouncy “Travel” remix and Pierre’s viral success jennifer hudson show Walking through the spiritual tunnel, “Brothers” is quickly becoming a cultural phenomenon. Pierre also sang with Tiffany Boone on the soundtrack’s other breakout song, “Tell Me It’s You.” Streaming activity for their duo has surged 1,301% over the past two weeks, with official U.S. on-demand streams surpassing 1.09 million times last week (December 27-January 2).
In addition to returning cast members from the 2019 film, including Beyoncé and Donald Glover, mufasa Featuring some new members, including Grammy Award winner Blue Ivy Carter and BAFTA nominated actor Mads Mikkelsen. Although Carter didn’t sing mufasaMickelson performed “Goodbye,” another hit song from the soundtrack, along with Joanna Jones and Forake Olofoyeku. Streaming activity for “Bye Bye” has jumped more than 120% in each of the past two weeks, with more than 1.25 million streams last week (December 27-January 2). – KFC
