Independent music publisher Rimas Publishing has launched a new marketing department, headed by Christopher Hernández.
Hernández has served as Licensing Manager for Rimas Publishing since joining the company in 2022. He will now take on a new role, developing and implementing marketing strategies to promote the company’s artists and music.
This will involve working with internal and external teams to increase audience engagement, maximize revenue, and create engaging content for various marketing channels.
He will also manage and plan the execution of live events, displays and promotions designed to connect with fans.
Hernandez is active in industry organizations such as the Recording Academy, Latin Recording Academy, and Music Directors Association. He is also a board member of the Luska Film Festival.
The company said the creation of the new marketing unit is part of its “ambitious modernization and expansion plans”. More than a month ago, the company expanded its business scope to Chile through strategic partnerships with the following companies: wilderness companyan independent music house.
Rimas Publishing also partners with Full Service Entertainment Group Memphis Entertainment Manufacturing (MIME) bridges the gap between Latin music and general market music.
“The establishment of this new marketing department is a key step in our modernization plan.”
Emilio MoralesRimas Publishing
Additionally, the company has formed alliances with technology companies to enhance its offerings to customers. it is related to repertoireis a SaaS solution designed for record labels and music publishers, which in January leveraged the latter’s software to streamline their music operations. In September 2023, the company cooperated with Music Metadata Company Musso Artificial Intelligence Providing clients with 24-hour analysis of the latter.
Emilio MoralesManaging Director of Rimas Publishing said: “The establishment of this new marketing department is a key step in our modernization plan. We are confident that under Christopher’s leadership, we will strengthen our market presence and serve our artists and creators.” Create new opportunities.
The company, based in Miami and San Juan, represents a group of artists and producers including BAD Bunny, Eladio Carrion, Corinna Smith, Maura, Subelo Neo, Caleb Calloway, Dirty, YENSANJUAN, Lennix, and Liz Parra.
Rimas Publishing has won numerous industry awards, including two consecutive Latin Billboard Publisher of the Year Awards, Grammy and Latin GRAMMY recognition, and more than 40 honors from ASCAP and BMI.
global music business
