With the launch of Vedam Records, Universal Music India (UMI) brings traditional Indian music and mental health technology into the realm of wellness music.
Universal said in a statement on Wednesday (September 11) that the new label is “eager to bring the benefits of India’s true health music to the world”.
The label’s releases will follow the principles of the Indian Vedic Wellness System (IVWS), with music divided into five distinct verticals: yoga, meditation, mindfulness, sleep and chakra balancing.
“In India’s sacred Vedas, the Sama Veda details Vedic melodies and chants practiced in India for thousands of years. These ancient guides guide deep sonic cleansing techniques and sounds to help encourage better of mental health and balance,” Universal India said.
Vedam Records partners with composer and three-time Grammy winner Ricky Kay Bringing his expertise in music and wellness to the brand. its first version was dawn breaksKej’s new album, is out now.
“Music has the unique ability to transcend boundaries and uplift the human spirit. For me, Vedam Records provides an opportunity to create therapeutic and necessary music – now more than ever,” Kej said in a statement said.
“The music I make is not only a listening experience, but a joyful introspective sonic journey. Every song in it dawn breaks It’s such a unique journey and I feel like it’s going to touch listeners on a deeper, more emotional level.
“Vedam Records offers an opportunity to create music that is therapeutic and necessary – now more than ever.”
Ricky Kay
“With the launch of Vedam Records, we are embarking on a transformative journey focused on increasing the effectiveness and accessibility of authentic health music around the world, deeply rooted in traditional Indian Vedic practices and calibrated to every aspect of your health,” explain Devaj Sanyal, universal music groupChairman and CEO, India and South Asia, and Senior Vice President, Strategy, AMEA (Africa, Middle East, Asia).
“Our mission at Vedam is simple, to release powerful music from India that creates better mental, emotional and spiritual well-being in the world.”
Universal Music Group has been at the forefront of the booming wellness music space. In 2021, with medical rhythmenabling digital therapeutics companies to access UMG’s catalog to prescribe medications to patients.
One year later, UMG is named exclusive launch partner veraan app that provides music for people with dementia. Last year, with Arianna Huffingtonadventure Thriving GloballyUniversal Music Group launches solea new wellness app that uses “cognitive science and proprietary audio technology to support focus, relaxation and sleep.”
Also last year, UMG partnered with generative AI startup ending Create functional AI-generated music for sleep, running, relaxation and more.
“Our mission at Vedam is simple, to release powerful music from India that creates better mental, emotional and spiritual well-being in the world.”
Devraj Sanyal, Universal Music Group
This is just one of Endel’s many partnerships, with last year also Warner Musicof spinning recordscreating 50 AI-generated health photo albums.
The artificial intelligence company is also working with primary wavehealth brand Emerald wave Transform your brand’s catalog into personalized soundscapes for sleep, focus and relaxation.
Endel also creates wellness playlists for Amazon Music.
Many other players in the music industry are seizing opportunities in the health sector, and the industry McKinsey Reports have become valuable $1.8 trillion By 2024, globally.
Warner Music Group Partnering with UK healthtech startups McGrady Music In 2023, explore the potential of music as a therapeutic tool.
Meanwhile, streaming services Diesel developed’Deezer’s ZenThe app and music licensing market a few years ago sontrad Partnering with Mindfulness Labels my flow 2021 Synchronized Services.
Even concert giants live country Expanding into health and wellness, launching mindfulness app Mindful Nation last year.global music business
