Sony Music Entertainment Vietnam (SME) has established a strategic partnership with Vietnamese music label Great Entertainment.
protocol will see we are vietnam Securing exclusive rights to distribution and promotion great entertainmentmusic library, including current and upcoming releases.
Great Entertainment’s roster includes Vietnamese artists such as B Ray, Quan AP, Masew, Khanh ICMand Khoi black. As part of the partnership, these artists will have access to Sony Music Entertainment’s global network to expand their global reach.
The new alliance plans to release multiple albums, including new albums from Masew and Quan AP and new music from B Ray.
This collaboration is expected to enhance Sony Music’s presence in Vietnam. The company already has a lineup of local artists including singer virtue blessingwon the top ten most popular songs at the 2023 Green Wave Awards yellow emerald sacredWon three major awards including Artist of the Year at the 2023 Dedication Awards, one of Vietnam’s biggest music awards.
“This partnership marks a major milestone for Sony Music Entertainment Vietnam as we continue to support and nurture the outstanding talent emerging from Vietnam’s vibrant music scene.”
Angela Pong, Sony Music Entertainment Vietnam
“This partnership marks a major milestone for Sony Music Entertainment Vietnam as we continue to support and nurture the incredible talent emerging from Vietnam’s vibrant music scene,” said Angela PongGeneral Manager of Sony Music Entertainment Vietnam.
“We are excited to work closely with Great Entertainment and their talented lineup to take their music to greater heights.”
Ruan SanquanThe CEO of Great Entertainment added: “Partnering with Sony Music Vietnam is an important step forward for Great Entertainment. Combining their global expertise with our local expertise opens up an exciting future for us and our entire team.” a new chapter to connect with a larger audience in Vietnam and around the world.
In addition to Angela Pong of SME Vietnam and Nguyen Son Quyen of Great Entertainment, those who witnessed the signing were Xuan DoganDirector of Marketing and Business Development, Sony Music Vietnam; Kenny WangManaging Director of Sony Music Malaysia, Singapore and Vietnam; Sridhar SubramaniamPresident, Asia and Middle East, Sony Music Entertainment; and Andrew SmithManaging Director of Sony Music Southeast Asia.
Ong took office in February this year. Regarding Ong’s appointment, Sony Music said: “Asia is experiencing strong and sustained growth.”
Sony Music continues to expand its presence in the region. In June, the company formed a global joint venture with Los Angeles Records D36whose founder is Abi kanakadandila 2021, providing a platform to aspiring musicians from South Asia and its diaspora.
2022, Sony Music Group Opened Southeast Asia flagship headquarters in Singapore. SMG said at the time that the opening of the headquarters “increases investment and solidifies long-term commitment to the region”.
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