Live music and events giant AEG Presents has acquired what it calls a “partnership stake” in MCT Agentur, the Germany-based concert promotion company founded by entrepreneur Scumeck Sabottka.
According to the announcement today (December 9), the cooperation expands the business scope of the two companies and “establishes a strategic alliance in Germany and other regions.”
MCT was founded in 1984 by Sabottka and two friends in Herne, North Rhine-Westphalia as an independent concert and touring promotion company. In 1999, the company moved its offices to Berlin.
Since its inception, MCT’s client list has included Rammstein, Lou Reed, Radiohead, Pearl Jam, Tom Waits, New Order, Marilyn Manson, Kraftwerk, Robbie Williams, Florence and the Machine, LCD Soundystem, Gus Gus, Massive Attack, Björk, Four Tet, Katy Perry, Jack Johnson, Die Antwoord, Charlotte Day Wilson, Yasmine Hamdan, Red Hot Chili Peppers, Tamino, Sigur Ros, Janelle Monae, Blur, Moby and many more.
AEG’s “mainstream” festivals and multi-day music events include the iconic Coachella Valley Music and Arts Festival, the legendary New Orleans Jazz and Heritage Festival and British Summer Time at Hyde Park, Stagecoach, Hangout Festival, Electric Forest, Rock Events organized by En Seine and more point east.
The company also works for Justin Bieber, Zach Bryan, Sabrina Carpenter, Kenny Chesney, Luke Combs, Celine Dion, Elton John, Artists such as Karyn Leon, Paul McCartney, The Rolling Stones, Ed Sheeran, Taylor Swift and Taylor tour the world.
The company’s network of clubs, theaters, arenas, stadiums and partner brands includes The Bowery Presents, Cárdenas Marketing Network, Concerts West, Frontier Touring, Goldenvoice, Marshall Arts, MCT Agentur, Messina Touring Group, PromoWest Productions and Zero Mile Presents.
Commenting on the collaboration, Sabottka said: “Jay [Marciano, AEG Presents President and CEO] I met and became friends in Berlin a few years ago.”
“You need a teammate you can trust, and Jay and I trust each other. It’s that simple.
Shamk Sabotka
Sabotka added: “We had coffee together every year on our trips to Los Angeles, and during one of our meetings we started discussing ways we could work together.
“I wanted a partner who shared my vision of how our business would work and could give me some extra muscle when needed. Concert promotion is still a gamble…that’s the fun of it , but sometimes it’s a full contact sport.
“You need a teammate you can trust, and Jay and I trust each other. It’s that simple.
“Schoolmaker has built an enviable business, and he built it from the ground up.”
Jay Marciano
Marciano added: “Schoolmaker has built an enviable business, and he built it from the ground up.
“AEG Presents has historically been home to entrepreneurs who are passionate about growing their businesses while maintaining the uniqueness that is critical to success.
“I have loved working with Scumeck and MCT whenever our companies have had the opportunity to do business together; I am excited that we will continue to have the opportunity to do so in more meaningful ways. I am delighted to welcome MCT to the family.global music business
