In the past 12 months, advertising billboardThe Latin Artists on the Rise series features a select group of artists who have broken through within and beyond their genres, achieved significant chart success and/or created a buzz that cannot be ignored.
This series of features captures artists on the verge of stardom – just like how we captured Peso Pluma in March 2023, just as he was about to explode globally – and this year is no different.
Regional Mexican pop star Xavi is the first Latin rising star of 2024, and it’s safe to say he’s had a phenomenal year. The Mexican-American singer-songwriter was named New Artist of the Year at the 2024 Billboard Latin Music Awards and has released a debut album Next October and won first place advertising billboardList of New Latin Artists for 2024.
Colombian artist Ela Taubert has been named November’s Latin Rising Artist in recognition of her major win at the Latin Grammy Awards, where she won Best New Artist. The Bogotá-born singer-songwriter has launched her career singing covers, including Adele’s “Don’t You Remember,” which went viral on TikTok. Taubert subsequently became a first-generation alumnus of Universal Latin Music’s Abbey Road Academy and School of the Arts.
Other artists in this year’s Latin Artists Rising Stars series include Tito Double P, Codiciado, Luis Alfonso and most recently Christian Alicea.
Below, we’re highlighting all 11 artists inducted into the 2024 Latin Rising Stars.
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Harvey
Photo credit: Luca Gianatasio
Featured in: January 30
Memorable quotes: “We grew up going to church with my grandparents. Seeing my grandpa play with such passion — the fact that when he sang, he sang with emotion, he sang with love, and he sang for God And singing. I remember that day I fell in love with music.
Read the feature here
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Fly to Russia
Photo credit: Andres Vallejo
Featured in: February 29
Memorable quotes: “I thought to myself, ‘Why not sing what I wrote?’ I had become a poet, trying to win this girl’s heart. That’s when I had this curiosity to turn these poems into melodies and want to write songs. That’s how I discovered that this was my passion and I became one with the music.
Read the feature here
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Tito double P
Photo credit: David Cabrera
Featured in: April 25
Memorable quotes: “I never thought I would be a songwriter, let alone an artist, but music was something I always thought about. As a kid, I was really good at rhyming — and when I got to high school, I learned to play Guitar, because you either choose to do sports, learn chess, or take guitar lessons. I chose guitar, then chess—but never sports.
Read the feature here
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Chris Jordan
Photo credit: Diego Castro
Featured in: May 30
Memorable quotes: “I grew up watching reggae videos instead of cartoons.”
Read the feature here
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coveted
Image source: Giant Lalo
Featured in: June 27
Memorable quotes: “When we decided to break up, I really wanted to stop – I didn’t want to make music because I thought we were a group and people knew me because of that group. But the people I was with at the time gave me encouragement and told It’s not over yet, it’s just a stepping stone, a stumbling block. We have to move on.
Read the feature here
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lomil
Photo credit: Jean Soto/BOGA PR Agency
Featured in: July 31
Memorable quotes: “That’s something different that’s really missing in dembow. I know my audience very well, and I’ve established myself for them very well. That’s why Lomiere was able to reach the level that he did in just nine months My level today.
Read the feature here
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head
Photo credit: Estiven Rodríguez Gallego
Featured in: August 30
Memorable quotes: “I lived in a gas station in a small town called El Cabual, and that was the only type of music you could hear. I sang in little shops and parking lots near truck stops, and that’s how I made my debut. , people would give me coins. I wanted to be a global artist.
Read the feature here
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Omar Kautz
Photo credit: TNR Public Relations/PulpiProd
Featured in: September 26
Memorable quotes: “SoundCloud gives us the opportunity to create songs easily and quickly and send them to the world.”
Read the feature here
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Luis Alfonso
Photo credit: David Cabrera
Featured in: October 31
Memorable quotes: “The importance and achievement of this for the Colombian pop music genre is indescribable. For me, being in such an important space makes me feel grateful for all the beautiful people who make this possible.
Read the feature here
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Ella Taubert
Photo credit: Maria Julia
Featured in: November 21
Memorable quotes: “For me, it was the craziest thing to see Karol G, Feid, Sebastian Yatra and Carlos Vives all react to my win. I respect them so much. In the end, it was a very tough road to see them Being at the top makes you want to keep pushing. They have been quite an influence on emerging artists like me.
Read the feature here
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Christian Alicia
Photo credit: Francis M Mejias Rosary
Featured in: December 19
Memorable quotes: “When you make music, you don’t think about winning awards. On my first album, I focused on finding my voice and who Christian Alicia was.
Read the feature here
