Amuse, a Sweden-based publisher and record label co-founded by former Warner Music Group executive Diego Farias, has launched an in-house synchronization division to create content for film, television and Advertising develops licensed music.
The new department will be Daniel Coplestona veteran in the music industry who has worked in [PIAS]the independent record label family, and the independent label Cooking Vinyl Records.
exist [PIAS]Copleston manages simultaneous delivery across multiple platforms, from TV shows and movies to video games and commercials. At Cooking Vinyl he serves as Synchronization and Licensing Coordinator.
Sean StarankaHead of Artist Marketing at Amuse said Copleston is “a great addition to the Amuse team and we are delighted to welcome him.
“The growth of our licensed catalog shows that people are resonating with these tracks, and our broad access to demographic and streaming data creates tremendous synergies for sync opportunities. Daniel’s experience and desire to lead our move into sync services Will bring great value to Amuse’s lineup.
“The growth of our licensed catalog shows that people are resonating with these tracks, and our broad access to demographic and streaming data creates huge synergies for sync opportunities.”
Sean Starankaamuse
Amuse said the creation of the sync division is expected to expand opportunities for self-published artists to reach new audiences and generate additional revenue streams through sync placement.
Taking a data-driven approach to music distribution, Amuse has been growing its licensing catalog, which now includes more than 8,000 Recordings from over 300 artist. Notable names in its catalog include Yot Club, Emei, Stella Cole, Ugly Hotel, Mind’s Eye, Julie, Vundabar and 80purpp.
“Amuse artists are making a splash in the streaming space. There’s a huge untapped opportunity for them to get sync placements, and I’m really happy that I’m the one they chose to make that happen.
Daniel Copleston, AMUSE
The company is now looking to leverage sync licensing to offer clients additional services, including funding and revenue optimization, artist marketing and publishing, in addition to existing artist services. Amuse artists retain control of their masters and future releases.
“Today, brands are publishing more and more content online, and artists have more synchronized placement opportunities than ever before to help reach new audiences,” said Daniel Copleston.
“Amuse artists are making a splash in the streaming space. There’s a huge untapped opportunity for them to get sync placements, and I’m really happy that I’m the one they chose to make that happen.
The development follows the launch of a new initiative by Amuse called “ flow inspection This lets artists know if their streams are artificially inflated through streaming fraud.
global music business
