Apple Music has a new deal with China Mobile, China’s leading wireless operator with more than 1 billion mobile subscribers.
According to this agreement, China Mobile Customers will be more accessible apple music. They will be able to subscribe to Apple Music through the Chinese mobile app or at the operator’s retail stores.
“Apple Music is about a love of music, and we’re committed to bringing that love to as many people as possible,” said Wang GangGeneral Manager of China Mobile Digital Content Platform I blinkin a statement released on Friday (October 18).
“We are excited to bring the world-class Apple Music experience to more people through China Mobile, allowing them to explore the best music in the world.”
he added China Mobile We are planning “the combination of Apple Music and China Mobile products in different scenarios.”
China MobileThe Chinese government has a majority stake and is the world’s largest telecommunications company in terms of number of paying subscribers.
Increased opportunities for Apple Music to enter the Chinese market could be a boon for the music service, but so far the service has been a smaller player in the Chinese market.
China’s largest music streaming player is Tencent Music Entertainment (TME), its streaming platform – which includes QQ Music, Kugou, Those ones and karaoke apps we sing – As of the second quarter of this year, the number of paid users was approximately 117 million, and 571 million Overall monthly active users.
Another major player is NetLouis Cloud MusicAs of the latest count, there were 41.8 million paying subscribers.
China Mobile does not disclose its music subscriber numbers in its financial reports, but it reportedly says its own music subscriber numbers Migu music Services are 130 million Paid subscribers.
Apple Music Competitors Spotify So far, he has stayed away from China, apparently because of an explicit or implicit agreement with China Tencent Music Entertainment.
The Chinese streaming media company and Spotify hold mutual shares, and Spotify’s mainland China strategy “is our investment in Tencent Music.” Barry McCarthySpotify’s then-chief financial officer said in 2018.
apple music So far, the company’s influence has struggled to compete with domestic music streaming in China. That’s partly because Apple’s service has a limited collection of songs on the market, according to College Counseling.
China is known to restrict foreign music from entering the domestic market, particularly through censorship of lyrics.
many f by Apple MusicThe university noted that content such as podcasts and radio are not yet available in China, although the service is “trying to close that gap,” such as bringing Apple Music Classical to the Chinese market.
The recent reluctance (or inability) of many music and entertainment companies to enter the Chinese market might be summed up as: live country CEO Michael RapinoeHe explained that his international expansion strategy excludes China because entering the market is “too difficult.”
“They won’t let most artists in because they censor all the lyrics. It’s not a good business,” Rapinoe said.
That said, Apple Music does have the advantage of working with: DouyinChina Brothers App Tik Tokincluding TikTok joining the Apple Music Partner Program, the university said.
Apple is also an exception, as it is the only Western music streaming service operating in China.global music business
