Artist marketing platform un:hurd has acquired IndieKnow, an educational resource for musicians based in Bangkok, Thailand.
According to a press release issued on December 5, the transaction brings together the two companies with the common goal of democratizing knowledge and tools for the music industry.
Alex Breesfounder and CEO United Nations: Hurd Musicexplaining the motivations behind the acquisition. He highlighted specific stages in an artist’s release cycle where musicians often get stuck, noting independently known The service solves this challenge and will be seamlessly integrated into un:hurd’s new workflows to be launched in early 2025.
“This acquisition is a natural fit that allows us to provide even more value to our community. IndieKnow is a cornerstone of artist knowledge and empowerment, and un:hurd remains committed to helping artists cut through the noise more effectively.”
Andy HagstoneWelcoming the acquisition, IndieKnow’s founder and CEO said: “IndieKnow has always been a repository of rich educational content and detailed industry guidance. We have always been committed to sharing knowledge and developing easy-to-follow steps for emerging artists.
“IndieKnow is the cornerstone of artist knowledge and empowerment, and un:hurd remains committed to helping artists cut through the noise more effectively.”
Alex Breesun:Herd Music
“Headquartered in Bangkok and focused on global reach, being acquired by un:hurd is a huge win for us as a business and we are delighted that our content will benefit and reach more people than ever before through the un:hurd platform. Many artists.
We will contact IndieKnow paying users directly to join un:hurd’s platform. There will be no immediate changes to current un:hurd users’ experience or subscriptions. IndieKnow content will be available on the un:hurd platform in early 2025, providing learning resources for new artists in their careers.
Financial terms of the acquisition were not disclosed. “We will not disclose the transaction price publicly at this time. It can be said that both parties are very satisfied with the transaction.
The acquisition includes the IndieKnow platform, its technology, all stock and proprietary assets, including the brand. However, the two companies pointed out that no IndieKnow personnel were acquired during the process.
For un:hurd, the acquisition comes as the company continues to expand its product range. In September, it expanded its partner network and launched two new membership levels that provide artists with an enhanced set of marketing and promotional tools.
Its new partners include CD Baby, SoundCloud, Audiomack, Amazon Merch on Demand, EmPawa, feature.fm, beatBread, Laylo, LyricFind’s Rotor videos, masterchannel, RoEx, RepostExchange, Chartmetric, GEMA, MusicHub, Gotobeat, RoEx, RepostExchange, Chartmetric, GEMA, MusicHub , Gotobeat, RoEx, RepostExchange, Chartmetric, GEMA, MusicHub, Gotobeat, RoEx, RepostExchange, Chartmetric. Fans, Volta VR, Warm, Lounge.tv, elasticStage, music industry mentor, and Featured Artists Alliance.
Earlier this year, un:hurd closed a “six-figure” strategic funding round that included investment from a Nigerian artist/record executive mr edsDutch DJ/Producer Sam Feltand cobalt Founder and Chairman Willard AdritzLast year, he led a “seven-figure” funding round for un:hurd.
global music business
