Sony Music UK has appointed Azi Eftekhari as chief operating officer, effective immediately.
Report directly to Jason AveryChairman and Chief Executive Officer Sony Music UK & IrelandThe brand announced on Monday (December 2) that Eftekhari will be responsible for driving the company’s operating strategy and supporting its business growth plans.
Eftekhari’s background spans music, technology and creative industry roles. She joins Sony Music after two years as co-president of Sony Music universal music’In the Catalog department she manages catalogs of iconic global artists including The Beatles, Elton John, Amy Winehouse, The Rolling Stones, and The Spice Girls.
Her previous experience includes serving as head of brand relations for: Youtubeshe played a key role in launching YouTube Music across Europe and has fostered innovative partnerships, making YouTube an official digital partner of: BRIT Awards.
Eftekhari’s career also includes co-founder Remedy Companyis a creative agency that draws on her expertise in record labels, artist management and digital platforms.
“Az brings a wealth of experience in music, technology and culture, as well as business acumen, and I’m excited to have her join the team.”
Jason Iley, Sony Music UK & Ireland
Her connection to Sony Music isn’t entirely new. she started her music career mercury recordsworking directly with Iley as digital and communications director. During this time, she played a key role in marketing campaigns for: U2, Justin Bieber, Rihanna, and Chase and status.
Eftekhari has also served on the boards of directors of: Official Ranking Company and Entertainment Retailers Association.
“Azi brings a wealth of experience in music, technology and culture, as well as business acumen, and I’m excited to have her join the team,” said Jason Iley.
Eftekhari also commented on her appointment, saying, “I am extremely grateful for Jason’s trust in me and the opportunity to join the incredible team at Sony Music.
“He has built a remarkable, future-proof company and I look forward to continuing to support this incredible team of artists. There are many exciting opportunities available to take advantage of in this rapidly changing market and I can’t wait We want to help propel our business into its next chapter.
Eftekhari’s appointment marks the latest in Sony Music UK’s upgrades Joanna look Promoted to Commercial Group Managing Director in June; and Damaris Rex-Taylor In February, he served as the managing director of RCA Records in the UK.
global music business
