One of the most promising K-pop newcomers of 2024, BABYMONSTER caps off a stellar year with the girl group’s long-awaited full-length album, droppop songs packed with global appeal. The record further positions the septet as a force in K-pop’s expanding international reach, fusing genres and languages to create a universal pop experience.
Led by two singles, “CLICK CLAK” and “DRIP,” the tracks make clear BABYMONSTER’s intentions for world domination through a multi-layered approach to language and genre: “CLICK CLAK” is an English rap cut that, even for the group’s prowess The singers also proved they can spit, and “DRIP” is a tight and powerful K-pop that blends dance music, hip-hop, EDM and powerful pop. G-Dragon (who also recently returned to the K-pop scene) co-produced the latter and adds another level of sophistication and excitement that marks a major co-sign from one of K-pop’s most iconic figures.
Both singles are accompanied by music videos released this week, with “CLIK CLACK” having been viewed more than 24 million times since its release on Wednesday (October 30), while “DRIP” has been viewed less than 24 times since its debut The number of times has reached 14 million times. Watch below:
Another well-known K-pop figure, WINNER’s Mino also contributed to the album, co-writing the retro hip-hop/pop medley “Really Like You.” At the same time, BABYMONSTER also showed their own creativity, with members Asa and Ruka composing a number of songs, including a special duo song “Woke Up in Tokyo” that incorporated Japanese lyrics into the mix.
more deeply dropListeners will also enjoy acoustic cuts like “Love, Maybe” and the 2000s-tinged “BILLIONAIRE” (both sung entirely in English), as well as performances from the emotional dance number “Love in My Heart.”
With the release of the body drop In the U.S., coinciding with the album’s global release, BABYMONSTER is likely to top the Billboard 200 chart later this month, a feat few K-pop newcomers can achieve on their first try. Before BAEMON’s impact is felt on the charts, fans can enjoy the live stream drop And watch the “CLIK CLAK” video below: