As 2024 comes to a close, Bad Bunny plans to make his mark with his latest single “EL CLúB,” released on Thursday (December 5).
With help from his longtime producers MAG and La Paciencia, as well as Saox, the song deftly blends a heart-pounding house beat with a nostalgic undercurrent. Then, ethereal guitar tones of traditional Afro-Puerto Rican accents come in, fusing electronic elements with Puerto Rico’s rich cultural heritage.
The song encapsulates “a longing for a chapter of life that still holds a special place in memory,” according to a press release. This theme is vividly depicted in the accompanying music video, directed by STILLZ and crafted by Benito himself. In the film, Bad Bunny enters an elevator and heads to a “club,” surrounded by a swarm of psychedelic images. The film climaxes with him carrying a box that appears to contain the ashes of a burned-down house, which he solemnly buries and marks with a Puerto Rican flag.
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Ashes from burned-out homes may symbolize lingering environmental contamination from coal ash produced by AES Puerto Rico’s power plant, the island’s main source of toxic ash contamination that has caused widespread damage due to improper handling and leakage into groundwater. poses health risks to local communities.
This act of burial and commemoration in the song/video also echoes the themes of his previous single “Una Velita,” in which he addressed government negligence following Hurricane Maria and emphasized the need for social and political engagement.
The album’s release coincides with Bad Bunny being named the most streamed Latin artist in the world by Spotify, following his recent win of a Latin Grammy for Best Reggaeton Performance for “Perro Negro” featuring Feid. his latest album No one knows what will happen tomorrow It is currently competing for a Grammy Award for Best Urban Music Album.
Stream Bad Bunny’s “EL CLúB” below:
