Believe has unveiled a new leadership structure for its operations in the Middle East and North Africa region, appointing Liliana Abidalo as head of label and artist solutions for the Middle East and North Africa and Celine Hitti as head of artist services for the Middle East and North Africa.
Both of them will Dolly MakurManaging Director, Middle East and North Africa, Believe.
Based in Dubai, UAE, Liliana Abidalo will lead Believe’s label and artist solutions.
In this role, Liliana Abidalo will lead Believe’s team of label and artist relations managers, as well as editorial and marketing partners, in Egypt, UAE, Lebanon, Morocco, Tunisia and Algeria.
Abdallo has over 16 years of experience in digital advertising, technology and music. Her music industry career began on YouTube in London, where she played a key role in live broadcasts of major music events such as Tomorrowland.
She later moved to Dubai where she spent ten years working with major music labels, publishers and artists in the MENA region.
Paris-based Celine Hitti has been promoted to director of artist services. In her new role, Believe said she will focus on “empowering independent artists with premium services to maximize audience and fan engagement.”
With this appointment, the scope of the company’s artist services division, previously focused on the Maghreb, has been expanded to cover all major regions in the MENA region, with a focus on Egyptian, Lebanese and Khaleeji artists.
Believe, the former head of editorial and marketing partnerships at Believe MENA, said Hitti “has made a huge contribution to the development of the Arab music scene.” Recently, she was included in Billboard Arabia’s 40 Under 40 list.
Dolly Makhoul, Managing Director, Middle East and North Africa at Believe, said: “This new leadership team represents a bold step forward in our mission to deliver unique value to our partners and customers, accompanying them at every stage of their development.
“Through our footprint across the Middle East and North Africa, we aim to continue to establish Believe as the leading local music company, in line with our own vision, model and values: independence, professionalism, respect, fairness and transparency.”
“I look forward to working with our artists, brands and partners across the region to create new and inspiring success stories.”
“Believe” by Dolly Markle
Makhoul added: “After a decade of dedicated service to the local market with Believe, I’m excited to start a new chapter. I will continue to work closely with Liliana and Celine to continue to build on our mutual success. I look forward to it.” Create new and inspiring success stories with our artists, brands and partners across the region.
“This new chapter provides an important opportunity to further amplify the voices of Middle Eastern and North African artists.”
Celine Sheedy
Celine Hitti, Head of Artist Services for the Middle East and North Africa at Believe, said: “I am delighted to take on this new role and continue to support the outstanding talent in our region.
“This new chapter provides an important opportunity to further amplify the voices of artists across the MENA region and provide them with the right support and strategies to advance their careers, while ensuring their music resonates locally and globally.
“Our goal is to empower our label and artist clients by giving them the tools, trust and vision to shape their own success stories.”
“Believe” by Liliana Abdalo
Liliana Abidalo, Believe’s head of label and artist solutions for the Middle East and North Africa, added: “Our goal is to support our label and artist clients by giving them the tools, trust and vision to shape their own success stories, every time. This stage empowers them. Real success is not just about creating hits; it’s about making connections and working hard.global music business
