Blair Rich, a longtime Warner Bros. marketing veteran, has joined Legendary Pictures.
Rich will join dune The studio serves as chief marketing and commercial officer, reporting directly to CEO Joshua Grode and head of production Mary Parent. In this role, she will be responsible for global marketing operations, including the implementation of new technologies.
Move marker Richie returns to the entertainment industry. She joins Legendary Pictures from Virgin Galactic, where she served as chief commercial officer and was responsible for developing the company’s consumer space tourism products. Prior to that, Ritchie spent twenty years in marketing at Warner Bros. harry potter and DC movies, and other major studio releases. She quit in 2020.
“Blair is a creative innovator. She brings a distinguished history of building some of the most dominant brands and entertainment franchises in the world,” Groder said. “Her addition to our best-in-class Legendary team, with her future-focused approach to global entertainment and her unique combination of strategic and creative expertise, will raise the bar for everyone at Legendary. As we enter our long-term strategic growth plan A new phase, we are now stronger than ever.
“In this next step for Legendary, we are committed to engaging people in unique and memorable ways, cultivating connections, inspiring and elevating their experiences with our brands, while expanding and optimizing new ones,” Ritchie said in a statement. business and revenue opportunities.
Legendary Pictures’ upcoming films include a Minecraft movie with Warner Bros., an adaptation of the popular video game street fighterand an untitled film starring Tom Cruise starring Alejandro G. Iñárritu. In TV, Legendary Series Monarch: Legacy of Monsters It has been renewed for a second season by Apple.
In October, Legendary Pictures acquired the remaining equity held by Wanda Group. The company is solely owned by management and Apollo. Grodd told THR Reason for the move: “We think there’s an opportunity to continue creating great film and television content and expand the work we do in these areas. It’s not that we couldn’t do it before, but we can now grow organically and through acquisitions to do this.
