British singer-songwriter Miles Smith will become the latest artist to host an exclusive virtual event for Epic Games’ hit video game Fortress Heroes.
News of the virtual concert was announced at Sony Music’s Immersive Technology Day on Tuesday (October 22), where the company highlighted its efforts in immersive entertainment and gaming through its Sony Immersive Music Studio (Sony IMS) division activities.
The Miles Smith Virtual Concert was developed in partnership with Sony Music and RCA Records UK, and produced by Sony’s IMS division.
In the past few years, Sony Music’s related music activities in the immersive space include Travis Scott in “Fortnite” and Lil Nas X in “Roblox”.
Sony Corporation of America unveils its Los Angeles-based Sony Immersive Music Studio The subsidiary was established in January 2021.
MBW broke the news in 2020 that Sony Music was forming a team “committed to reimagining music through immersive media” – using the Unreal Engine from Epic Games, the maker of “Fortress Heroes”.
Sony said its IMS division used its expertise working with Epic Games to build a “fully realized” virtual world and “advanced avatar” for Myles Smith. Unreal Editor for Fortnite (UEFN), game creation toolset and Fortnite publishing solution and its MetaHuman for UEFN framework.
In addition, Myles Smith’s performance was developed using a Sony RX0II camera combined with motion capture technology from British specialist company Move AI, which allows 3D animation creation to take place anywhere without the need for special facilities, costumes or markers.
Sony Music demonstrated the technology at its Immersive Technology Day in London on Tuesday, which included speakers from Brad Spahr (Senior Vice President and General Manager of Sony Immersive Music Studio) Dennis Cook (President, Worldwide Digital Business and U.S. Sales, Sony Music Entertainment) and other senior Sony Music executives.
Myles Smith’s virtual event, produced by Sony IMS, will premiere on October 25 at 10 a.m. PT, and will feature the artist’s avatar performing three tracks in the game world, including his hit songs stargazing – on a special Fortress Heroes island created for the virtual event.
Another strike from Smith, Wait for you, and his latest version, whisperwill also perform during the virtual event, where Fortnite users will “engage in interactive adventures” through a variety of immersive environments “designed directly related to the song,” according to Sony Music.
By 2024, Myles Smith’s music has been played more than 1 billion times. SGaze at the target It has spent the longest number of weeks in the top 10 of the UK Singles Chart by a British artist in 2024 (12 weeks), and is the best-selling 2024 single by a British artist on the market this year.
Myles Smith currently has two songs in the UK Singles Chart Top 100 and is airing at number one stargazing In the UK, Germany, New Zealand, Netherlands, Belgium and Switzerland.
“It’s great to be a part of this project. It’s really exciting to be able to connect in a new way with fans and people who may have never heard my music before.
Myles Smith
Myles Smith said: “It’s great to be a part of this project. It’s really exciting to be able to connect in a new way with fans and people who may have never heard my music before.
“In a generation where it’s hard to break out and find your community, it’s great to be able to interact with them directly.”
“Working with an artist like Miles creates an exciting opportunity for us to move beyond traditional marketing practices and develop collaborations that are aligned with his creativity and authentic storytelling.”
Stacey Tang, RCA UK
Stacey Tang, co-president of RCA UK, added: “Working with an artist of Miles’ caliber creates an exciting opportunity for us to go beyond traditional marketing practices and develop a creative partnership with him. Collaboration that is consistent with strong and authentic storytelling.
“This project underscores our ongoing commitment to empowering our artists to reach and engage with fans using cutting-edge immersive experiences.”
The first project from Sony’s Immersive Music Studio division in early 2021 is a virtual performance by Epic Records-signed singer-songwriter Madison Beer, showcasing songs from her debut album, life support.
At the CES conference in Las Vegas in January 2024, Sony Music demonstrated three applications led by Sony’s Immersive Music Studio team, which are called “next-generation immersive music experiences.”
In 2021, Sony Group Inc., the parent company of Sony Music Group, spent $200 million to acquire a 0.7% Holds shares in Epic Games, developer of “Fortress Heroes”.
The investment follows a larger stake acquisition in 2020, when Sony paid $250 million for a stake in Epic worth approximately 1.5% its business.
On April 11, 2022, Epic Games confirmed that Sony had agreed to spend US$1 billion Acquire additional shares of their company.global music business
