TikTok has teamed up with K-pop superstar Jin on a new multimedia campaign to support his debut solo album, happyreleased today, November(15).
The collaboration marks the platform’s latest artist collaboration, following Coldplay’s launch of an interactive in-app experience last month.
Coldplay’s partnership with TikTok comes five months after the platform launched an in-app experience for Taylor Swift’s album. tortured poets department.
In June, the platform also launched a Taylor Swift interactive experience to celebrate “The Eras” tour.
Other recent collaborations with superstar artists on the platform include the launch of the Fan Spotlight feature with Billie Eilish in May.
TikTok also launched a dedicated in-app experience to promote Post Malone’s country album. F-1 trillion, In August and July, it launched an in-app hub for BTS star Jimin to promote his album meditation.
Jin’s “The #HappyProject” will feature exclusive experiences, content and live interviews with the artist on November 19th at 9pm KST / 12pm GMT. TikTok said its new immersive hub can be found by searching for “Jin” or “BTS” in TikTok.
According to TikTok, fans will receive tasks that will unlock exclusive profile frames for a limited time.
The center also offers exclusive videos including an exclusive dance challenge video used by j-hope Run wildly. TikTok said fans who comment “happy” on exclusive videos will unlock “surprises.”
“I’m happy and excited to greet everyone through TikTok again,” Jin said.
“My album happy It was created to bring happiness to as many people as possible, so I hope everyone who listens to this album can feel happiness. This album is filled with my honest reflections on what happiness means to me.
According to TikTok, BTS has the fourth largest artist account on the platform.
The band has assembled more than 66.9 million follower and receive 1.4 billion litersLike from their official ARMY fan club.
TikTok said K-pop has become one of the fastest-growing genres on the platform and that by 2023, K-pop artists will account for 50% of the most viewed artists globally. 62.4 million Post and accumulate 662 billion Video views.
Hashtags related to #jin have appeared in more than 13.2 million Posts and 95 billion Video views.global music business
