Just days after taking over New York City in a double-duty saturday night liveCharli XCX performed a surprise pop-up show in Times Square.
The British singer’s event on Monday night (November 18) was billed as a secret event for H&M and New York City. Tips are provided via text sharing on the online event page boy green—a color associated with the musician’s culture-shaping sixth album—and Charli XCX’s own history with H&M.
In August, the singer participated in the launch of H&M’s Fall/Winter 2024 advertising campaign, alongside stars such as Arca, Lila Moss, Ajus Samuel, Loli Bahia, Okay Kaya, Alewya, Lux Gillespie and more. In turn, the series was promoted with a special gig in London on September 12, which also included DJ sets from Jamie xx and Sherelle.
Now, the H&M partnership has expanded to New York City, with the retailer confirming Charli H&M Holiday makes history in Times Square.
In fact, the five-song set features Charli XCX performing her tracks in matching outfits boy Record. In addition to album singles “360,” “Von Dutch” and hit “Apple,” the singer opened and closed with remixes of album tracks “365” and “Guess,” respectively.
Footage from the event showed large crowds gathering to chart another chapter in the musician’s impressive year.
after release boy In June, the record peaked at No. 3 advertising billboard 200 and topped the Top Dance/Electronic Albums chart, became a pop culture phenomenon and earned widespread acclaim, including a Grammy nomination for Album of the Year.
Charli XCX makes her third appearance on Saturday (November 16) saturday night liveit was also her first time taking on the dual duties of host and musical guest, delivering an exciting performance boy Cut “360” and “Sympathy Is a Knife.”