TikTok has expanded its “Add to Music App” feature, with Deezer joining the platform’s music discovery network.
The feature has been gradually rolled out over the past year, allowing Tik Tok Users save songs they discover on the platform to their favorite music streaming services.
Originally launched in November 2023 Spotify, Amazon musicand apple musicthe feature initially debuted in the US and UK before expanding to more countries. Last month, TikTok and South Korea melonowner cocoa entertainmentextended functions.
The latest partnerships with Melon and Deezer come as TikTok recently revealed plans to shift its approach to the music streaming market, focusing more resources on its “Add to Music App” feature and shutting down its Tik Tok music Serve.
Thursday (November 28), tiktok music It will close the five regions where it currently operates (Indonesia, Brazil, Australia, Singapore and Mexico). In September, MBW reported, citing sources within TikTok, that TikTok Music’s closure was partly due to the company’s strategy of partnering with external music streaming platforms to drive consumption on those platforms rather than competing directly with them.
Through Deezer integration, users can now click the “Add Song” button when encountering a track in their TikTok feed to automatically save the song to their Deezer account. After first use, Deezer becomes the default streaming service for future track saves, a feature accessible in the For You Feed and Artist Sound Details pages.
“The Add to Music app has saved hundreds of millions of tracks and provided billions of streams on music streaming services.”
Michael KumelTik Tok
Michael Kumel“The Add to Music app has saved hundreds of millions of tracks and driven billions of streams on music streaming services,” said TikTok’s global head of music partner development.
“We’re very excited that our new partnership with Deezer will give millions of music fans the opportunity to use this feature to save and enjoy the music they love, and benefit artists around the world.”
Mathieu GalvinDeezer Chief Product and Technology Officer added: “Discovering a new favorite song is a magical moment and we’re committed to helping Deezer users keep this experience alive.”
“No matter where you find your latest obsession, we want to make sure you can easily add it to your playlist and explore more content from the same artist. By creating a seamless connection between Deezer and social platforms Integrated, we help fans transform fleeting encounters with music into lasting connections, no matter where they discover it.
global music business
