Less than a month after announcing it had raised $15 million in funding from British bank HSBC, children’s audio platform Yoto has partnered with music legend Elton John to launch its first collection of collectible cards.
with partners universal music group, Yutto A special edition will be launched Elton Johnof diamond The album features 15 tracks culled from the artist’s career, including titles such as Your song, Rocket Man, I’m still standing, cold heart With Dua Lipa et al.
The album is designed for listeners aged three and above and will be played through Yoto’s screen-free audio player. Founder of UTO: Book Drury and Philip thinker In 2017, a device was launched that allows children to access music and audio without being exposed to ads, inappropriate content or taking up too much screen time.
this “YoYo Player” device is a compact speaker with a physical card, referred to as ‘Yoto Card’ Each represents a specific piece of content, such as a storybook, album, or set of songs. card inserted yoyo playerand then play the corresponding content.
Yoto has teamed up with Elton John to launch four limited-edition card designs, each showcasing one of the Grammy Award winner’s signature outfits. Jotto only said 1,000 Copies of each design are produced, making them highly collectible items. The special edition card features an Elton John character illustration as the album artwork.
These cards will be Yotoplay.com website. The price of each card is £11.99/$14.99offering 65 minutes of gameplay
To enhance the interactive experience, Yoto said it also included a special Q&A session, with Elton John himself answering questions from young listeners around the world. This content is available through the Yoto Daily podcast, the Discover section of the free Yoto app, and Yuuto space website.
Ben Drury of Yoto said: “Not only is this launch a way for parents to introduce their children to Elton John’s iconic sound, it also allows families to share the timeless magic of classic pop music in an engaging, screen-free way.
“At Yoto, we believe music is a universal language that inspires creativity and inspires a love of art in children, and what better way to do that than through the timeless melodies and powerful storytelling of Rocket Man himself?”
“This album gives families the chance to connect over shared musical moments that can last a lifetime, and the debut of four special collector’s edition cards also gives adult Elton fans the chance to add a whole new format to their music collections,” De Lurie added.
Sarah BoormanGeneral Manager of Youth Strategy at Universal Music UK said: “For many adults, Elton John has been the soundtrack to countless important moments in their lives and now increasingly in the lives of their children.
“From being responsible for some of the most epic movie moments to performing live at Dodger Stadium on Roblox, Elton’s timeless appeal has resonated with generations, so it was important for us to bring his diamond The series is entrusted to Yoto, ensuring we honor Elton’s tireless creativity and style with a dynamic and groundbreaking release.
The partnership builds on Yoto’s existing relationship with Universal Music Group. Last year, UMG partnered with Yoto to provide the platform with access to UMG’s music catalog and labels. This collaboration begins with the Yoto version Queenof Hottest Songs: Volume 1, It contains 16 tracks from the album, including Bohemian Rhapsody, Killer Queen and Another bite of the dust.
Yoto also has existing partnerships with: Warner Music Grouplaunched last year with the launch of Super Simple Songs music on the Yoto platform.
The latest agreement with UMG comes nearly a month after Yoto was awarded the contract. $15 million Funding proposals come from HSBC. Yoto said the funding will provide the business with working capital to enable it to expand into new markets. The company currently operates in the United States, United Kingdom, Canada, Australia and New Zealand, as well as Singapore and Hong Kong.
With the funds, Yoto said it expected to increase exports “almost 100%” and double the income.
In June, Yoto proposed $22 million Funding from a group of investors. Half of this investment comes from Chan Zuckerberg Initiativeeis a philanthropic investment fund, consisting of Mark Zuckerberg and his wife, Priscilla Chan.
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