Game music personalization platform Reaction Music has added another music rights holder to its growing list of partners.
The Sweden-based company announced on Wednesday (October 23) that it has naxos islanda company that claims to have the largest classical music catalog in the world.
The deal means Naxos’ catalog will be available to game developers using the Reactional Platform to implement customizable music in their games.
Founder: Klaus Heimann Born in Hong Kong in 1987, Naxos now has a diverse portfolio of brands and brands covering classical, world, folk, jazz and culture music from around the world.
Reactional Platform allows gamers to personalize music in video games. The tracks provided by Reactional become the game’s soundtrack, with tracks that match the gameplay. Reactional emphasizes that this customization does not affect the master recording.
Naxos and Reactional also confirmed that they are exploring collaboration to create interactive soundtracks that generate music on the fly around players and gameplay.
“Game developers are everywhere. They should have easier access to creative and culturally diverse scores and tracks so they can create and explore without restrictions.
Håkan Lagerqvist, Naxos
“Our partnership with Reaction Music is very exciting. Reaching out and engaging with interactive and game developers and their customers and gamers is an important step for Naxos. Hakan LagerkvistCEO of Naxos Digital Services.
“Game developers are everywhere. They should have easier access to creative and culturally diverse scores and tracks so they can create and explore without restrictions. For gamers, Naxos brings a range of creativity and options , can play in many different worlds and interactive experiences,” Lagerqvist continued.
“Naxos will also explore how our composers’ compositions and catalog of music can be used as complete interactive game soundtracks. These are generated in real-time around gameplay. This could be very exciting. It is also a step towards making all areas of interactive A step forward for creators, developers and promoters to use music under license.
Reactional has long advocated for gaming as a new revenue stream for music. Citing data from research firms mediawhich points out the global video game market value $223.1 billion By 2023, in-game purchases will reach $125.7 billionand $72.5 billion Which is spent on cosmetic content and in-game personalization. However, music only accounts for 0.01% this expenditure.
Reactional’s goal is to increase music’s share of gamer spending through in-game purchases. In April 2023, the company closed one US$2 million Pre-Series A financing, led by mobile music game publisher Columbine and early stage venture capital Bartley Ventures.
Since then, the company has entered into licensing partnerships with a number of music rights holders, including sony– and universalSole Proprietorship Music Production Company APMindependent label owner beggars grouphouse music company Defect recordand label cherry red record and Hopeless Records.
The company said it currently works with more than 50 music rights holders, including Hipgnosis song management, sound barand alibi.
“Naxos has the vision and understanding of the shifts taking place and the new opportunities that now exist for the creative, commercial use and consumption of music.”
David Knox, Reaction Music
“With 14,000 games released annually on PC, 8,000 games released on consoles, and thousands more games released on mobile devices, the diversity of game development across five continents is enormous,” said the president of Reaction Music. David Knox.
“The collaboration with Naxos is very important as it brings together scores from all parts of the world and an incredible catalog of classical music. Naxos is very knowledgeable about the transformations that are taking place and the creative, commercial and commercial uses of music now. There is vision and understanding of the new opportunities that exist for consumption.global music business
